41%


Intent to visit U.S. Activities and


Attractions in the next five years


4.6


Average number of nights spent in America during most recent visit


MOST RECOGNIZED ICONS Statue of Liberty, Niagara Falls, and the Grand Canyon


MOST LIKELY TO MOTIVATE A TRIP


Disney World, Niagara Falls, and the Grand Canyon


58%


Intent to visit the same American


attraction(s) in the next five years


46%


Had visited their most recent destination before


TOP THREE AGREEMENTS many things are influenced by pop


culture, big destinations are spread out, and lots of variety


2.0


Number of different destinations visited


53%


Visited multiple destinations during their last visit


206.7 Miles willing to


travel to experience multiple destinations


TOP THREE DISAGREEMENTS Safe and worry free, affordable, and everyone seems to be in a big hurry


TOP FIVE INTENDED ACTIVITIES Shopping 71%, Historic Landmarks/ Places 65%, Teme Parks 61%, National/State Parks 57%, Museums 55%


63%


HAVE VISITED AMERICA BEFORE


51


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