35%


Intent to visit U.S. Activities and


Attractions in the next five years


5.7


Average number of nights spent in America during most recent visit


MOST RECOGNIZED ICONS Disney World, Las Vegas, and Niagara Falls


MOST LIKELY TO MOTIVATE A TRIP


Disney World, Las Vegas, and the Grand Canyon


64%


Intent to visit the same American


attraction(s) in the next five years


56%


Had visited their most recent destination before


TOP THREE AGREEMENTS


Big destinations spread out, lots of variety, and great shopping


1.8


Number of different destinations visited


38%


Visited multiple destinations during their last visit


265.4 Miles willing to


travel to experience multiple destinations


TOP THREE DISAGREEMENTS


Safe/worry free, welcoming of everyone, authentic small town charm


TOP FIVE INTENDED ACTIVITIES Shopping 66%, Historic Landmarks/ Places 54%, Teme Parks 51%, National/State Parks 51%, Museums 45%


89%


HAVE VISITED AMERICA BEFORE


47


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