40% Promoters


INTERNATIONAL Net Promoter Score


BARRIERS


TO ENTRY First impressions can be difficult to perform well, and America as a destination isn’t immune to that challenge. 40% of first-time visitors to America would recommend the attraction(s) they visited to family and friends, while 20% are not likely to recommend – yielding a Net Promoter Score (NPS) of 20%. For those international travelers who’ve visited the States before though, the NPS rises strongly to 31%. For comparison, American residents give American attractions an NPS of 48%.


20% NPS


20% Detractors


40


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