TABLE OF CONTENTS


• We Share the State of Affairs • Don’t Despair the State of Affairs • A Passport of Experience • The Drive to Travel • Research. Reservations. Reviews • The American Brand • Authentically American • Closing the Coastal Gap • Following Footsteps • Yes, We Accept WeChat Pay • Barriers to Entry • Ni hao, hola, kon’nichiwa, and hello!


• Country Profiles Canada China Japan Mexico United Kingdom


4 6


10 12 16 20 24 26 30 34 40 42


44-55


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