this season
Malta targets millennial market DESTINATION NEWS
A new marketing approach is being rolled out by Malta Tourism Authority: the UK and Ireland office has partnered with Beautiful Destinations, a media company and the largest travel community on social media with over 15 million followers across 180 countries. The partnership has seen a team from Beautiful Destinations — targeting content to millennials — travel to famous spots in Malta, including St. John’s Co-Cathedral, Mdina and Comino Golden Bay, to shoot content which will then be used for integrated marketing
14 ABTA Magazine | August 2017
purposes by Malta Tourism Authority offices around the world. Natalie de Laune, marketing and PR manager at
MTA UK & Ireland said Beautiful Destinations was chosen for its reputation for inspiring travellers with quality content. “We’re confident their creative expertise and global platforms will lead to Malta being viewed through a fresh lens and provide both the MTA and our trade partners with impactful stories about the Maltese Islands,” she said.
maltauk.com beautifuldestinations.com
View from Sliema across Marsamxett Harbour to Valletta, Malta; Jordan Trail
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