500 Largest Sales Forces in America: Automotive (Dealers) ESTIMATED
NUMBER OF RANK COMPANY
1 2 3 4 5 6 7 8 9
10 11 12 13 14 15 16 17 18 19 20
Lithia Motors
Penske Automotive Group AutoNation
Group 1 Automotive
Asbury Automotive Group Sonic Automotive
Hendrick Automotive Group Morgan Auto Group
Garber Management Group Ken Garff Automotive Group Serra Automotive
Hudson Automotive Group Holman
Ken Ganley Automotive Group Victory Automotive Group Napleton Automotive Group Ed Morse Automotive Group Ourisman Automotive Group Servco Pacific
DARCARS Automotive Group TOTALS:
Automotive (Makers) AUTOMOBILE
MANUFACTURERS RANK COMPANY/SUBSIDIARY 1
General Motors Chevrolet GMC Buick
Cadillac 2
Ford Motor Company Ford
Lincoln 3 Stellantis Chrysler
Dodge/RAM Jeep
4 Toyota
Toyota Lexus
38 | SEPTEMBER/OCTOBER 2026 SELLING POWER © 2026 SELLING POWER
1,236
1,236 244
The total number of dealerships is lower than the sum of the individual franchises of all divisions because many auto dealers carry multiple lines. The automotive industry employs approximately 200,000 salespeople in the United States.
2,417
2,366 2,365 2,361
2,930
2,810 430
7 8 9
10 Kia
Hyundai Subaru
Volkswagen CAR DEALERSHIPS
447 357 271 254 172 129 96 76 73 69 67 63 60 59 58 53 50 48 48 46
2,496
NUMBER OF SALESPEOPLE
6,705 5,355 4,065 3,810 2,580 1,935 1,440 1,140 1,095 1,035 1,005 945 900 885 870 795 750 720 720 690
37,440
ANNUAL SALES
RANK
1 2 3 4 5 6 7 8 9
10 11 15 12 17 14 13 16 20 18 19
($ MILLIONS)
$37,635 $31,809 $27,631 $22,571 $17,999 $15,154 $14,909 $9,774 $2,301 $7,305 $4,388 $5,931 $5,400 $4,318 $3,679 $3,810 $2,505 $3,821 $3,065 $3,072
$227,077 RANK
1 2 3 4 5 6 7 8
20 9
12 10 11 13 16 15 19 14 18 17
ESTIMATED NUMBER OF DEALERSHIPS
3,975
2,872 1,652 745 567
AUTOMOBILE MANUFACTURERS FRANCHISES RANK COMPANY/SUBSIDIARY 5 Honda
Honda Acura
6 Nissan
Nissan Infiniti
683 661 538 466
1,055
1,055 194
ESTIMATED NUMBER OF DEALERSHIPS
1,072
1,072 274
FRANCHISES
AUTOMOTIVE
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