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SALES STRATEGY


Come Back When You Can Tell Me


Something I Don’t Know What a Wall Street CIO Taught John Stopper 30 Years Ago About


Selling in the Age of AI GERHARD GSCHWANDTNER


Thirty years ago, John Stopper walked into the office of a Wall Street CIO carrying what every ambitious young salesperson carries into an important meeting: a presentation, a product story, and the conviction that – if he explained it well enough – the customer would buy.


12 | SEPTEMBER/OCTOBER 2026 SELLING POWER © 2026 SELLING POWER


He got about 30 seconds. The CIO raised his hand. “Come back when you can tell me something I don’t know.” Meeting over.


WHERE THE REJECTION TURNED TO REORIENTATION Most salespeople would have gone back to the office and polished the pitch. John did something else: He


CREATIVA IMAGES / SHUTTERSTOCK.COM


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