500 Largest Sales Forces in America: Automotive (Dealers) ESTIMATED
NUMBER OF RANK COMPANY
1 2 3 4 5 6 7 8 9
10 11 12 13 14 15 16 17 18 19 20
Penske Automotive Group AutoNation Lithia Motors
Group 1 Automotive Sonic Automotive
Hendrick Automotive Group Asbury Automotive Group Larry H. Miller Dealerships Garber Management Group Napleton Automotive Group Serra Automotive
Greenway Automotive
Ken Garff Automotive Group Victory Automotive Group Morgan Auto Group Herb Chambers
Suburban Collection Ganley Auto Group
Prime Automotive Group
DARCARS Automotive Group TOTALS:
Automotive (Makers) AUTOMOBILE
MANUFACTURERS RANK COMPANY/SUBSIDIARY 1
General Motors Chevrolet Buick GMC
Cadillac 2
Ford Motor Company Ford
Lincoln 3 FCA
Chrysler Dodge Jeep
4 Toyota
Toyota Lexus
42 | SEPTEMBER/OCTOBER 2021 SELLING POWER © 2021 SELLING POWER. CALL 1-800-752-7355 FOR REPRINT PERMISSION.
1,238
1,238 243
The total number of dealerships is lower than the sum of the individual franchises of all divisions because many auto dealers carry multiple lines. The automotive industry employs approximately 200,000 salespeople in the United States.
2,461
2,398 2,395 2,390
3,143
3,006 745
7 8 9
CAR DEALERSHIPS
260 235 209 184 100 94 91 64 63 52 52 51 50 48 45 44 43 42 40 39
1,806
NUMBER OF SALESPEOPLE
3,900 3,525 3,135 2,760 1,500 1,410 1,365 960 945 780 780 765 750 720 675 660 645 630 600 585
27,090 RANK
1 2 3 4 5 6 7 8 9
10 11 12 13 14 15 16 17 18 19 20
ANNUAL SALES
($ MILLIONS)
$20,444 $20,390 $13,124 $10,852 $9,767 $9,859 $7,132 $5,319 $1,422 $3,347 $2,195 $2,245 $4,360 $2,094 $3,303 $2,257 $2,421 $2,131 $2,645 $1,643
$126,950 RANK
1 2 3 4 6 5 7 8
20 10 16 15 9
18 11 14 13 17 12 19
ESTIMATED NUMBER OF DEALERSHIPS
4,071
2,924 1,974 1,683 875
AUTOMOBILE MANUFACTURERS FRANCHISES RANK COMPANY/SUBSIDIARY 5 Nissan
Nissan Infiniti
6 Honda
Honda Acura
Hyundai Kia
Volkswagen 10 Subaru
825 763 636 632
1,063
1,063 270
ESTIMATED NUMBER OF DEALERSHIPS
1,072
1,072 203
FRANCHISES
AUTOMOTIVE
500
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