SKILL
Five Tips for Selling Remotely EMMA WORDEN
Well, here it is: the sell-from-home model. Whether we like it or not, it seems to be here to stay. At least partly. Salespeople who’ve depended on face-to-face meetings to close deals can no longer rely on that sales staple – the sales call. Now your call will likely be a text, email, Zoom, Facetime, or even a LinkedIn contact. So take a load off and let your fingers do some heavy lifting while you sit down to business – home style.
While businesses save on overhead costs and rent, sales reps must still meet customers’ needs and expecta- tions no matter where they are. Just
remember: You’re still a professional. So don’t show up in front of a video screen in a torn T-shirt looking bleary- eyed. Customers want to work with
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professionals no matter where that professional is working from. With that in mind, here are a few ways to communicate with customers while working remotely.
EMAIL
Email is still a powerful tool for communication, even though many people claim it has become obso- lete. What people claim doesn’t really matter, however – especially because email is still going strong. For instance, a lot of companies still use emails to discover prospects and nurture leads in their sales funnels. As a matter of fact, a lot of custom- ers still prefer email to other forms of communication. Of course, this can vary from industry to industry and com- pany to company, so make sure you know how your customers like to be contacted. If you’re not sure, ask them. What’s most important is to reply to emails on time and provide custom-
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