Excellence in Sales Training SALES TRAINING


David Mattson, the CEO of Sandler Training, which sup- ports over 250 franchisees, spent some time with Selling Power to make the videos provided here. Sandler is a full- service professional development and training organization serving large multi-national companies as well as small- to mid-sized businesses. Sandler Training has come a long way since its beginnings in 1967. The Sandler sales methodology, or Sandler Sell- ing System, was developed in 1967 by David Sandler. The Sandler methodology emphasizes a mutual level of commit- ment between the rep and the prospect, with the rep acting as a trusted adviser rather than a typical salesperson. Over the years, Sandler refined his sales philosophy into a comprehensive selling system, and founded the Sandler organization to share his unique approach with other sales professionals. Since his revolutionary methodology was founded on basic principles of the psychology of human behavior, it has stood the test of time. As these videos document, in his role as CEO, David Mattson continues the Sandler tradition of excellence in sales training.


VIDEO: SANDLER TRAINING – THE BEST KEPT SECRET TO SALES SUCCESS


The timeless elements of the Sandler Selling System are 1) at least 20 actionable items to do every day, 2) we’re teaching you how to sell vs. what to sell, 3) how to have equal business stature, 4) the success triangle, which is attitude, behavior, technique.


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