Travolution European SUMMIT 2023
Thought leaders decipher emerging technologies that travel ƛśįšǝšďĺŭĨíǝĉśËæǝďĺĨíǝĺĈƿǝKate Harden-England reports
As with many emerging technologies, blockchain is one that shows real promise for shaping our industry. But if you fail to see what
value it delivers, you risk getting left behind, as the world is on the cusp of a ¸óæǞƥƿƢǝśóƂĺĨŭŨĒĺİǝŨďËŨǝƃĒĨĨǝ see every business sector face supply-side disruption as the ways we create and share ƂËĨŭóǝËśóǝśóíóƛİóíƿ That was the prediction
from Graham Cooke, who formerly worked for Google in ecommerce and went on to found his own agency, Qubit, ƃďóśóǝďóǝĒšǝçďĒóĈǝóƈóçŭŨĒƂóƿ Progress of technology goes
ŨďśĺŭĉďǝóśËšƺǝďóǝšËĒíƿǝTďóǝ original world wide web was æŭĒĨŨǝĒİǝŨďóǝ¸óæǝƣƿƢǝóśËƺǝæËšóíǝ on protocols like HTML which Cooke said acted like shipping containers, allowing worldwide šďËśĒİĉǝËİíǝçĺįįóśçóƿ
CROSSHEAD Tďóǝ¸óæǝƤƿƢǝóśËǝƃËšǝĺİóǝĺĈǝ applications and saw the likes of Google, Amazon and Expedia became established, ƃďĒĨóǝ¸óæǝƥƿƢǝĒšǝËİĺŨďóśǝóśËǝ in which Non-Fungible Tokens Ǎc=TšǎǝďËƂóǝóįóśĉóíƿ ĺĺĥóǝšËĒíǝ¸óæǝƥƿƢǝĒšǝŨďóǝ
ŘśóĨŭíóǝŨĺǝ¸óæǝƦƿƢƺǝƃďóİǝİóƃǝ
currencies based on the gold standard, something that most countries have been įĺƂĒİĉǝËƃËƉǝĈśĺįƿ Cooke said we’re past
crypto trading platform SPF’s collapse and are in a “really good spot for using the technologies ŨďËŨǝ¸óæǝƥƿƢǝæśĒİĉšǙƿ He added that technological
Graham Cooke
applications will emerge that will be mass-adopted and will disrupt established ways of çśóËŨĒİĉǝËİíǝŨśËíĒİĉǝƂËĨŭóƿ ǘ¸ďËŨǝƃóǝËśóǝƛİíĒİĉǝĒšǝŨďËŨǝ
the stage we are in now is really like that early HTML stage where we are just crossing the border of what it was like for HTML to emerge ĺİǝŨĺǝ¸óæǝƣƿƢƺǙǝďóǝšËĒíƿ Cooke pointed to how
ĒŨçĺĒİǝďËšǝśóíóƛİóíǝďĺƃǝËǝ
currency can be created, valued and traded using a computer algorithm and a İóŨƃĺśĥƿǝTďĒšǝçďËĨĨóİĉóíǝËǝ ƨƺƢƢƢǑƉóËśǑĺĨíǝŘśĺŨĺçĺĨǝĈĺśǝ
eras require a catalyst to drive them up the steep part of the ËíĺŘŨĒĺİǝSǑçŭśƂóƿǝ¸óæǝƣƿƢǛšǝ ƃËšǝDTbZƺǝ¸óæǝƤƿƢǛšǝƃËšǝ the smartphone and Web ƥƿƢǛšǝƃĒĨĨǞæóǝc=TšƺǝďóǝšËĒíƿ ǘ¸óǝËśóǝíóƛİĒŨóĨƉǝËæĺŭŨǝ to go to the steep part of
CUSTOMISATION ‘IS VITAL’
Travellers now have an expectation that buying processes like payment and pre-trip communications are ËŭŨĺįËŨóíƺǝæŭŨǝƛśįšǝďËƂóǝŨĺǝ be able to customise them. Shayna Zand, head of
partnerships at WeTravel, a booking and payment platform for SMEs, said online customers expect ĒİšŨËİŨËİóĺŭšǝçŭšŨĺįĒšËŨĒĺİƿǞ This is now possible through automation, she said, adding:
“Travellers can now take an itinerary and within seconds customise it online through add-ons or preferences, or they can work with a travel advisor or ËǝŨĺŭśǝĺŘóśËŨĺśǛšǝŨËĒĨĺśǑįËíóǝĺśǝ groups team to entirely rework ËİíǝśóŘśĒçóǝËǝŨĺŭśǝŘËçĥËĉóƿǙǞ The pandemic “heightened”
payment choices, letting consumers decide when and how they pay for an item. “FinTech platforms are becoming the lenders
6 — OCTOBER 2023 —
TRAVOLUTION.COM
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