PROFILING THE INNOVATORS
Danielle D’Silva
an education programme for all our employees to help them better understand the fundamentals of climate change, as well as the relationship between climate and the travel industry, where they interconnect, along with what we as
Booking.com intend to do and how they can play a part.”
PROMINENT ROLE
“As a leader in travel we also strive to be a leader in driving forward sustainability óƖĺśŨšǝĒİǝŨďóǝĒİíŭšŨśƉƿǝ¸óǝšóóǝĒŨǝËšǝĺŭśǝ responsibility to make sustainable travel choices easier for travel partners and customers, and view our role as doing ŨďĒšǝĒİǝËǝƃËƉǝŨďËŨǝæóİóƛŨšǝŨďóǝĒİíŭšŨśƉƿ ǘ¸óǝİóóíǝŨĺǝśóçĺĉİĒšóǝŨďóǝśĺĨóǝŨďËŨǝ
we all play in collaborating to make real, positive change in the industry. “Businesses should already be aware
of the importance of investing in sustainability. In travel especially, it’s critical for us to consider investing in sustainability for the longevity of our industry. This relies on building and preserving a world worth experiencing. “Overall, the travel industry is a bit
further behind in sustainability progress than other industries. Take food, agriculture and fashion as examples,
ËšǝËǝĨËśĉóǝŘËśŨǝĺĈǝŨďóǝƃĺśĥƜĺƃƿ “Tech contributes immensely to
There may be ground
to make up, but there’s also an opportunity to build something truly collaborative
where this topic has really been front and centre for a number of years. “There are a few reasons for this.
Historically the travel industry has been fragmented and complex because it’s not just a single vertical. ¾ĺŭǝďËƂóǝíĒƖóśóİŨǝįĺíËĨĒŨĒóšǝËİíǝ ĉóĺĉśËŘďĒóšƺǝŘĨŭšǝíĒƖóśóİŨǝŨƉŘóšǝĺĈǝ travellers, such as corporates versus ĨóĒšŭśóƿǝGŨǝçËİǝæóǝíËŭİŨĒİĉǝŨĺǝƛİíǝ an approach that works for all. “Although there may perhaps be a
bit more ground for us to make up, there is also a huge opportunity for us to build something that is truly collaborative and forward-looking.” D’Silva’s team rely on the whole
business to partner with them to deliver their work, but also leverage technology
the proliferation of sustainable practices, whether it’s around facilitating the global collection and sharing of knowledge, or interacting with our accommodations, creating tools and solutions that they can monitor or use to report impact. “APIs are a great way for us to
create consistency and ultimately build ŨśŭšŨǝËİíǝçĺİƛíóİçóǝƃĒŨďǝŨśËƂóĨĨóśšƺǝ which is one of their barriers at times to making more-sustainable choices. “There have also been some nice tech
šĺĨŭŨĒĺİšǝËśĺŭİíǝçóśŨĒƛçËŨĒĺİšǝĒİǝŨďóǝ accommodation sector, which previously has been a completely analogue process leading to old, outdated or sometimes incorrect information. ǘ ŭŨǝƛİíĒİĉǝŨóçďİĒçËĨǝšĺĨŭŨĒĺİšǝŨĺǝ
gathering and then disseminating that information has been a great way to create consistency, so that we can actually make it easier for travellers to make their choices.” As
Booking.com looks set to continue
taking strides in initiatives and practices that implement sustainable innovation, we expect to see many others rise to the challenge throughout 2024.
TRAVOLUTION.COM — OCTOBER 2023 — 23
PICTURES: JONI ISRAELI; SHUTTERSTOCK/ALLAKUZ
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