EDITOR’S COMMENT
CONTENTS OCTOBER 2023
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TRAVOLUTION.COM
TRAVOLUTION INNOVATION REPORT 2023
04 CONFERENCE REPORT CON-X 2023: Tech leaders meet in Mallorca
06 CONFERENCE REPORT Travolution European Summit 2023
08 COMMENT Flora Zhang: AI will turbo-charge travel
PROFILING THE INNOVATORS 16 Joyned: collaboration browsing solutions 22
Booking.com: sustainability and innovation 24 Spain: country’s tech tourism initiatives
TRAVEL IT SPENDING
28 THE BIG PICTURE IT spend set to grow from £1.9bn to £2.23bn
32 SPEND TRENDS Continued recovery from the pandemic
36 OUTLAY BY TYPE OF TECH Investment by categories of technology
40 FIVE-SECTOR ANALYSIS 2022 spending and 2023 forecasts 50 GLOSSARY
FRONTRONT COVER: SHUTTERSTOCK/METAMORWORKS
The trajectory is only going one way – up
One of the clear takeaways from this year’s Travolution Innovation Report is that technology investment in travel is at an all-time high but we know anecdotally there are still players out there that aren’t investing. Nevertheless, last year’s big uptick
in spend is clearly continuing this year, fuelled perhaps by those that previously opted to stick with legacy tech now having to compensate with additional tech or choosing to invest heavily in an overhaul of tech stacks. Our latest analysis shows that an
overarching approach to investment in tech is needed not just in one area like software, and that the key to success is śóËĨĒšĒİĉǝŨďóǝƂËĨŭóǝĒİǝĈŭŨŭśóǑŘśĺĺƛİĉǝ business through implementation now. We can see this in another country.
=ĺśǝŨďóǝƛśšŨǝŨĒįóƺǝƃóǝĨĺĺĥǝËŨǝĒİĒŨĒËŨĒƂóšǝ taking place outside of the UK and assess how Spain is supporting its travel ecosystem – with exciting results. Some of the ways in which
PRODUCTION MANAGER NICK CRIPPS
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travelweekly.co.uk 020 7881 4879
TRAVOLUTION EDITOR KATE HARDEN-ENGLAND
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TRAVEL WEEKLY GROUP EDITOR-IN-CHIEF LUCY HUXLEY
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ART DIRECTOR FLORA IOANNOU ƜĺśËƿĒĺËİİĺŭȑŨśËƂóĨƃóóĥĨƉƿçĺƿŭĥ 020 7881 4856
SENIOR DESIGNER PAUL MCLAUGHLIN
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travelweekly.co.uk 020 3817 8651
CHIEF SUBEDITOR MIKE WALSH
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DEPUTY CHIEF SUBEDITOR STEPHANIE KRAHN
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EVENTS DIRECTOR LINDA LUCAS
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Copyright © Travel Weekly Group Limited 2023. PART OF JACOBS MEDIA GROUP. Registration number 6927031. Registered address: Third Floor, 52 Grosvenor >ËśíóİšƺǝZĺİíĺİǝS¸ƣ¸ǞƢ ¡ƿǝbËŨóśĒËĨšǝĒİǝŨďĒšǝŘŭæĨĒçËŨĒĺİǝ įËƉǝİĺŨǝæóǝśóŘśĺíŭçóíǝĒİǝËİƉǝĈĺśįǝƃĒŨďĺŭŨǝŘóśįĒššĒĺİƿǝ RóĉĒšŨóśóíǝËŨǝŨďóǝPĺšŨǝlĈĈĒçóǝËšǝËǝİóƃšŘËŘóśƿǝ ISSN#1750-256X PRINTED BY MANSON PRESS
customers operate and consume travel will also play into this, as we see the rise of social commerce (page 16). This report highlights sustainability
as a clear takeaway, as collectively we edge closer to more-sustainable methods. This trend is underpinned æƉǞĒİƂóšŨįóİŨǝĒİǝŨóçďƺǝËšǝçËİǝæóǝ seen in
Booking.com’s initiatives (page 23) and by ferry transport operators and hotels (page 25). With another year of post-pandemic
recovery clear, there’s no reason why the travel technology industry can’t go from strength to strength, with all the evidence pointing to a market that will ŨĺŘǝdzƤǞæĒĨĨĒĺİǝ ŨďĒšǞƉóËśƿ
THE QUEEN’S AWARDS FOR ENTERPRISE:
INTERNATIONAL TRADE 2020
KATE HARDEN-ENGLAND TRAVOLUTION EDITOR
TRAVOLUTION.COM — OCTOBER 2023 — 3
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