deve


velopment of it makes a lot of sense. It is a more sustainable way to trave and offers a highly satisfactory travel exper ence omdoo to doo still some


erience from doorr-to-doorr. Ther ome mor


ore technolo definiitetely an intte est see ologica here are cal and p ob


regulatory hurdles to manage but it’s de


see when engag n an


and how can help them o hemt to attrac eresting area to watch.


What are the common pitfalls you gagiing with star be avoided


artups can they be ded?


It can be tempting for startups to surf on the latest trendy tech or buzzword as it could he


act atten on nd ention and


get funding from VCs (ve At Amadeuswe


creation oppo


Use of virtual reality is stepping up, especially for hotel search and booking


on opporrtunities for


we are focusing on va or our cu tome


entreprreneurs to ocu on o


Sustainability continues to be an important topic this year, and we expect it to remain on our radar formanymore years to come the bigger backdrop ofmitigating climate change. Therewere a lot of discussions around howwe


he ca er ac he nd op suppor he ng ma hang ng emand her er er we,, as an industry, could recove hewor nv orld taking ng into on to consider eration on relevant en environmen


e,,with lo


pandemic in amore sustainableway.Anticipating the future can the industry support the growing demand of travellers around the


onmental impac


environmental perspective but also froma social perspective. Tourism ma


Moreove wever,we consider sustainability not only froman ve


may con ontribute significa ve cantly t to oca


the same time itmay also impact the live thosewho live there. The challenge is howto balance the needs of all stakeholders.We are wo


into consideration different sustainable goals. AtAmadeuswe believe sustainability is ve effort and have


orrking oma to on


ng t to make travel a force o goo er


on we a collaborative


eren su ve


a structured susta abiaiinability prog amgrramme tomanage it at the highest level of the ohe orrganisation


on. From he ma he or or omtheAmadeus


Ventures point of view, startups are an integral part of that effort.We are active or ng


nve va ca or to


Continuing the topic of environmental sustainability and looking at the future of aviation, electric vertical take-off aviation is an interesting areawherewe have seen a lot of growth and advancement–maybe more so in the next10years rather than five–but ove


workingwith the corporate ESGteamto identify partners and potentially invest in some of the relevant startupswithwhichwe canwork together to accelerate andmagnify their impact. on


vely to


ng he top we ve


her to acce er en


nd ma onmen su en


hei na


va verall, the ner ac nd look ng nd we go ve established ve


o l local economonomies at destina on nd ves of


orce forr good, taking na


ng nation and at


ver fromthe e,, how nd


act?


It’s vital that startup founders have their market and competitive her


Are there any other established companies offering the same product or service? How do you compare against them? What is your competitive


her


ve position within a give he


om


questions that startups need to have clear answers to. Also, startup founders need to prove enefit fo heorr the traveller nd we


ve adva ve


benef


such benefits outweigh the learning curve involved in chang ng he


hanging the traveller’s default way of doing things. er’


er and be able t to emon ve nv do ng


ef ve ng There a e a oppor un create a b e are always


portuniities to l le the p


everage


e power of data to e a better e for t e tra


r of d a t r experiiencence r the traveller ge


To sum up, mastering the latest technology is not enough.Startups needtobeable toapply the technology tosolveareal-lifeproblem, tooffera sol


olution ha one,and


one


investortorsandregulators,wherhereapplicable. All of this requiresalotof skills,persistenceandgrit.


on that isdemonemonstrablybette ha ndbeable t to nd


startuplookingtoaglobal company like Amadeus for investmentandpartnership? Our firstandmaincriteriais theteam.


Q What qua ar


lookin ade or in


are needed omeeded from a global compan an par


ik ip


Peoplearethemost importantassetofastartup.Onlya great teamcanidentifygreat ideasandexe Other criteriawe


xecutethem. sca abiallability, sizab able add


weconsider include the business plan, drressable ma


arrket, g


and financial potential. We also consider the global footprint as Amadeus is in more than 190 markets.


We are also interested in seeing a working product with ± grrowth projections allities ar


oexplain it t to hei cu omer tor


otheir custtomers, pp ca


err than the


ve there is a concrete o demonstrate tha ve


hat to focus on sollving


venture capitalists). value


customerrs


and the industry. We always encourage en ep ene


ng an ac actual


pain point through a solution that the end user will be willing to adopt and pay for. ve a clear understanding of ven landscape. er ng he


vantage? These are the we


nd prrobably


vel short-haul


he curren


ent


TRAVOLUTION.COMTRA OLUTION.COM — OCTOBER 2023 — 11 — OCTOBER 2023 — 11


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