At Amadeus, we’re focusing on new


companies and innovation that will bring benefits to the whole travel industry


The ventures arm of Amadeus is playing a pivotal role in nurturing innovations for the travel sector, explains Suzanna Chiu, head of Amadeus Ventures


What is the role of Amadeus Ventures?


Amadeus Ventures was founded in 2014 and focuses on finding early-stage startups sitting at the crossroad of technology and travel, providing them not only with funding but also customer reach and industry expertise. Since then, Amadeus Ventures has introduced around 3,000+ startups


to the different Amadeus business units. In 2022, we developed around 30 collaboration discussions with portfolio companies. It’s a startup funding programme, with past investments in Cabify


and Pana and, more recently, Chooose, Eccocar and Caphenia. Improving end-to-end traveller journeys is at the core of


everything we do. It always comes back to it. During the recovery phase of travel, we are experiencing even more friction points than in the past when going through a trip.


What has been your focus this year and


do you see any changes in 2024? At Amadeus, we are exploring any new technologies that


ca b ng ene


can brring beneffits to he Generenerative AI is the


to the travel ind to


alotofpossibilitiesonwhat this technology canbring,andweare only just startingtoexplore the va tripplanningandtrave toma


various use cases. For exa cu tomer er ce especi ng velof interest fromallpartiesandactive teste her area of oppo opporrtunitywhe er ona on xample bo


he hottest topic at the moment. GenAI has suggested we


ndustry and o he


nd t to traveller omen


en ha sug e,, from


automatedcustomer service responses.Weare seeieingatremendous leve


emendo


WearealsoseeingmoreVR(virtual reality) use casesbeingexe and tested, especially relateted to hotetel shopping and booking. Another


here ther ug


around data. There are always opportunities to leverage the powe


here is stillwor ve


suppor ng er or ef en oper on ey ve


em he nv


ng pr veller, er on ve ork t to doo do is


wer of data to create a better experience for the trave through increased personalisation, by removing frictions, and supportingmore efficient operations of the travel providers. The end-to-end journey of a single traveller involvesmultiple travel prproviders and their distribution partners. Breaking silos and ensu ng e


nd he ve nd ei


ensuring effficien betwe


ent, com on ner ompliant and pnd prrivac o en ween actors is key to solvingmany trave ng lo nd


acy-orriented data exchang veller pain points.


hanges


vel searches toproductivity tools like reviewsand on


ve experimentationsareongoing. xecuted


ers.


10 — OCTOBER 2023


10 — OCTOBER 2023 — TRA OLUTION.COM


TRAVOLUTION.COM


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52