SPEND BY SIZE Where will see the biggest growth?


Before we analyse IT spend in relation to the size of companies æËšóíǝĺİǝİŭįæóśǝĺĈǝšŨËƖƺǝĒŨǛšǝƃĺśŨďǝ setting out some context relating to how the sector is shaping up after a year of recovery post-pandemic. lcSǝƛĉŭśóšǝšďĺƃǝŨďËŨǝĒİǝŨóśįšǝ


ĺĈǝŨďóǝšďóóśǝİŭįæóśǝĺĈǝæŭšĒİóššóšƺǝ ŨśËƂóĨǝĒšǝíĺįĒİËŨóíǝæƉǝįĒçśĺǑƛśįšǝ


óįŘĨĺƉĒİĉǝĈóƃóśǝŨďËİǝƣƢǝŘóĺŘĨóƿǝ GİǝƤƢƤƤǝŨďóšóǝËççĺŭİŨóíǝĈĺśǝİóËśĨƉǝ


ŨďśóóǑŚŭËśŨóśšǝĺĈǝŨďóǝŨĺŨËĨǝİŭįæóśǝĺĈǝ óİŨóśŘśĒšóšǝĒİǝŨśËƂóĨǝǍƪƺƫƣƢǝĺĈǝƣƥƺƩƢƢǎƿ ĺİƂóśšóĨƉǝŨďóǝĨËśĉóšŨǝçĺįŘËİĒóšǝǐǝ


ŨďĺšóǝóįŘĨĺƉĒİĉǝįĺśóǝŨďËİǝƣƢƢǝšŨËƖǝ ǐǝËççĺŭİŨóíǝĈĺśǝŨďśóóǑŚŭËśŨóśšǝĺĈǝËĨĨǝ ĒİíŭšŨśƉǝóįŘĨĺƉóóšǝǍƥƣƣƺƨƣƦǝĺĈǝƦƩƣƺƦƨƩǎƿ GŨǝĒšǝƃĒŨďĒİǝŨďóšóǝĨËśĉóśǝçĺįŘËİĒóšǝ ŨďËŨǝŨďóǝƂËšŨǝįËĢĺśĒŨƉǝĺĈǝŨďóǝšŘóİíǝ


ĺİǝŨóçďİĺĨĺĉƉǝŨËĥóšǝŘĨËçóƿǝGİíóóíƺǝ ŨďóǝƥƧǝçĺįŘËİĒóšǝƃĒŨďǝƣƺƢƢƢǑŘĨŭšǝ šŨËƖǝËççĺŭİŨóíǝĈĺśǝƧƢȎǝĺĈǝšŘóİíǝ


ĒİǝƤƢƤƤǝǍdzƫƩƦǝįĒĨĨĒĺİǎƿǝ ĺįæĒİóíƺǝ ŨďóǝƣƢƢǑƫƫƫǝËİíǝƣƺƢƢƢǑŘĨŭšǝšĒƒóǝ


çËŨóĉĺśĒóšǝËççĺŭİŨóíǝĈĺśǝËǝƃďĺŘŘĒİĉǝ ƪƣȎǝĺĈǝŨďóǝGTǝšŘóİíǝĒİǝŨśËƂóĨǝĨËšŨǝƉóËśƿ TËĥĒİĉǝŨďóǝƛƂóǑƉóËśǝŘóśĒĺíǝĈśĺįǝ


ƤƢƣƪǝŨĺǝƤƢƤƤƺǝƃóǝçËİǝšóóǝĈśĺįǝ ŨďóǝlcSǝíËŨËǝŨďËŨǝËĨĨǝƛśįǝšĒƒóšƺǝ


æËśǝƛśįšǝƃĒŨďǝƣǑƫǝšŨËƖƺǝśóçĺśíóíǝ ËƂóśËĉóǝŘĺšĒŨĒƂóǝGTǝšŘóİíǝĉśĺƃŨďƿ TďóǝæóšŨǝƛƂóǑƉóËśǝŘóśĈĺśįËİçóǝ


ƃËšǝĈĺśǝƛśįšǝƃĒŨďǝƧƢǑƫƫǝóįŘĨĺƉóóšƺǝ ƃďĒçďǝËƂóśËĉóíǝƪƿƨȎǝËİİŭËĨǝĉśĺƃŨďƿǝ ¸ďĒĨóǝĨóĉËçƉǝŨóçďİĺĨĺĉƉǝ


śóįËĒİšǝËǝçďËĨĨóİĉóǝĈĺśǝŨďóǝĨËśĉóǝ ĒİíŭšŨśƉǝŘĨËƉóśšƺǝŨśËƂóĨǝĉĒËİŨšǝËśóǝ


šĨĺƃĨƉǝæśóËĥĒİĉǝíĺƃİǝæËśśĒóśšǝ ŨĺǝĒįŘĨóįóİŨËŨĒĺİǝËİíǝŨďĒšǝšËƃǝ ŘśĺĉśóššǝËİíǝšŘóİíǝŘśóƂËĒĨǝĒİǝƤƢƤƤƿ =ĺśǝŨďóǝƛśšŨǝŨĒįóƺǝƛśįšǝƃĒŨďǝ


ƣƢƢƺƢƢƢ ƧƢƺƢƢƢ 1 - 9 staff 10 - 49 staff 50 - 99 staff 100 - 999 staff


ƣƺƢƢƢǝĺśǝįĺśóǝóįŘĨĺƉóóšǝďËíǝ ËǝŘĺšĒŨĒƂóǝGTǝšŘóİíǝĉśĺƃŨďǝĺĈǝ ƥȎǝçĺįŘËśóíǝƃĒŨďǝŨďóǝƛƂóǑƉóËśǝ ŘóśĒĺíǝĺĈǝƤƢƣƩǑƤƣƿǝTďĒšǝĉśĺƃŨďǝďËšǝ śĺçĥóŨóíǝĈśĺįǝËǝíóçĨĒİóǝĺĈǝƨƿƪȎƿ TďóǝƃĺśšŨǑŘóśĈĺśįĒİĉǝƛśįšǝĒİǝŨďĒšǝ


ƛƂóǑƉóËśǝŘóśĒĺíǝƃóśóǝŨďĺšóǝƃĒŨďǝĈóƃóśǝ ŨďËİǝƣƢǝšŨËƖƺǝƃĒŨďǝËǝíĒŘǝĺĈǝĢŭšŨǝƢƿƪȎƿ TďóǝDĺŨóĨǝšóçŨĺśǝçËśśĒóíǝĺİǝ


ƃĒŨďǝĒŨšǝæĺŭİçóǑæËçĥǝŨśóİíǝŨďËŨǝ ƃóǝšËƃǝĒİǝƤƢƤƤǛšǝśóŘĺśŨƿǝ TďóǝçĺįŘËİƉǝšĒƒóǝËİËĨƉšĒšǝśóƂóËĨóíǝ


ŨďóǝĨËśĉóšŨǝĒİçśóËšóǝĒİǝšŘóİíǝƃËšǝ šŘóËśďóËíóíǝæƉǝDĺŨóĨǝçĺįŘËİĒóšǝ ƃĒŨďǝįĺśóǝŨďËİǝƣƺƢƢƢǝšŨËƖƿ TďóšóǝƤƧǝƛśįšǝĒİçśóËšóíǝ


ŨďóĒśǝGTǝšóİíǝæƉǝƣƪȎǝĒİǝƤƢƤƤǝŨĺǝ dzƣƫƣǝįĒĨĨĒĺİƺǝŨËĥĒİĉǝĒŨǝŘËšŨǝŨďóǝ ƛĉŭśóšǝšóóİǝŘśóǑŘËİíóįĒçƿ ¸ďĒĨóǝƃóǝšóóǝŨďóǝšËįóǝİŭįæóśǝ


ĺĈǝƛśįšǝĺĈǝŨďĒšǝšĒƒóǝĺŘóśËŨĒİĉǝĒİǝŨďĒšǝ šóçŨĺśƺǝŨďóǝšŘóİíǝďËšǝĒİçśóËšóíƺǝ


1000+ staff


ĒİíĒçËŨĒİĉǝŨďËŨǝŨďóšóǝŘĨËƉóśšǝËśóǝ İĺƃǝšŘóİíĒİĉǝóƂóİǝįĺśóǝĺİǝGTƿ =ĺśǝƤƢƤƥƺǝŨďóǝŨśËíĒŨĒĺİËĨĨƉǝ


ďĒĉďǑšŘóİíĒİĉǝTśËƂóĨǝ ĉóİŨšǝšóçŨĺśǝ ĒšǝĈĺśóçËšŨǝŨĺǝďĒĥóǝšŘóİíǝæƉǝƤƣȎƿǝ ĨŨďĺŭĉďǝŨďĒšǝƃĺŭĨíǝśóŘśóšóİŨǝËǝ


íśĺŘǝĒİǝšŘóİíǝĉśĺƃŨďƺǝŨďóǝšóçŨĺśǝ çĺİŨĒİŭóšǝšŨśĺİĉǝËİíǝšŨóËíƉƿǝ TďĒšǝƉóËśǝĒŨǝĒšǝĢĺĒİóíǝËİíǝįËŨçďóíǝ


æƉǝŨďóǝTĺŭśǝlŘóśËŨĺśšǝšóçŨĺśƺǝƃďĒçďǝĒšǝ ËĨšĺǝĈĺśóçËšŨǝŨĺǝĒİçśóËšóǝšŘóİíǝæƉǝƤƣȎƿǝ ¸ĒŨďĒİǝŨďóǝTśËƂóĨǝ ĉóİŨšǝšóçŨĺśƺǝ


ƛśįšǝƃĒŨďǝƣǑƫǝóįŘĨĺƉóóšǝËśóǝŨĒŘŘóíǝŨĺǝ šóóǝŨďóǝæĒĉĉóšŨǝËíƂËİçóƺǝƃĒŨďǝšŘóİíǝ ŭŘǝƤƩȎǝŨĺǝdzƧƪǞįĒĨĨĒĺİǝ(Fig 24)ƿ TďóǝæĒĉĉóšŨǝšŘóİíóśšǝĺİǝGTǝËśóǝ ŨďóǝĨËśĉóšŨǝ ĒśǝTśËİšŘĺśŨǝƛśįšƺǝƃĒŨďǝ


ËİǝóƈŘóçŨóíǝĺŭŨĨËƉǝĺĈǝdzƩƢƦǞįĒĨĨĒĺİǝ ŨďĒšǝƉóËśƿǝTďËŨǝƛĉŭśóǝĈËśǝšŭśŘËššóšǝ ËĨĨǝĺŨďóśšǝæƉǝšĺįóǝíĒšŨËİçóƺǝ ƃĒŨďǝTśËƂóĨǝ ĉóİŨšǝƃĒŨďǝƣƢƢǑƫƫƫǝ óįŘĨĺƉóóšǝİóƈŨǝËŨǝdzƤƨƦǝįĒĨĨĒĺİƿǝ


ǝ Fig 20: THE TRAVEL INDUSTRY: EMPLOYEE AND ENTERPRISE NUMBERS, 2022 ƤƢƢƺƢƢƢ ƣƧƢƺƢƢƢ


NUMBER OF EMPLOYEES


NUMBER OF ENTERPRISES


ƣƢƺƢƢƢ ƪƺƢƢƢ ƨƺƢƢƢ ƦƺƢƢƢ ƤƺƢƢƢ


36 — OCTOBER 2023 — TRAVOLUTION.COM


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52