Collinson cements innovator status with tech and data acceleration for a connected travel ecosystem
Travel experience and loyalty programme specialist Collinson is driving forward with its vision of the world’s most valued travel ecosystem, through emerging technologies, with the traveller at the heart of it
U
ltimately, we want to reimagine the world of travel
and how people consume lifestyle experiences on those journeys,” says Collinson chief product and innovation officer Mo Shakarchi. The firm behind the Priority Pass
airport lounge and travel experiences programme has made big strides in the last 12 months in achieving its goal. Shakarchi’s team have been working
on placing an emphasis on technology to be the enabler and differentiator for personalised experiences. Effort put into technology and data
innovation by the family-owned company has seen its AI-first approach begin to take shape. This approach is designed to see what AI
can achieve for personalised experiences across Collinson’s products and services. This AI-first experience is the electricity
behind the creation of the business’s travel ecosystem, a marketplace which will help to remove friction from the travel journey, providing travellers with seamless access to a wealth of content, accessible at the tap of a phone and serving personalised and relevant benefits and offers. By continually partnering, investing and innovating, Collinson is evolving the choice and breadth of its inventory and service delivery capability, with strategic technology investments in the likes of AI, Web 3.0, the metaverse and blockchain all being pivotal. All with the goal of bringing incremental value to its partners and clients, enabling them to better
acquire, engage and retain their customers. A specific example of this progression is
Collinson’s airport companion release which is now in alpha phase. It helps the company to look at the connected experience for lounge, airport and travel, helping to connect the physical world with the digital. Shakarchi, who believes general intelligence techniques and the more cognitive systems of reasoning can reinvent business models and industries, revealed that Collinson has also rolled out an alpha version of models that allow better prediction of footfall at airports and lounges with impressive initial accuracy. This is increased accuracy compared with a human prediction and better than a basic predictive model, which is why it will progress on to beta testing next. ±
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OLUTION.COM — OCTOBER 2023 — 19 — OCTOBER 2023 — 19
PICTURE: GETTY IMAGES/MIXETTO /COLLINSON GROUP
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