68% +8
points YoY
who had a domestic holiday in 2019 also took a holiday overseas
54%
UK Holiday Market 89%
Kantar/service science consumer research +9
points YoY
FIGURE 1: UK HOLIDAY MARKET -1%
on
who took an overseas holiday in 2019 also had a domestic break
76%
UK adults took at least one overseas holiday...
points YoY
0% 23%
...took two or more
+1%
points YoY
0
points YoY
took at least one holiday in 2019
105m holidays, domestic &
2017 overseas, 2018 47m holidays, 2018 overseas
58m-2 holidays, 2018
domestic
FIGURE 2: UK OUTBOUND HOLIDAY MARKET, 2019 %
20 40 60 80
0
% of those taking at least one holiday abroad
AGE OF UK OVERSEAS HOLIDAYMAKERS, 2019
16-24 16%
55+ 34%
25-34 19%
45-54 15%
35-44 16%
rounded Figures Over-55s
Social class ABC1
+5
points YoY
+2 +6 61% +3 +2 60% 0 -3 -2 -7 +1 0 56% 47% 27% 24% 16-24 25-34 18% 35-44 17% 45-54
Two or more overseas holidays
with children
FIGURE 3: WHO TAKES HOLIDAYS? % of UK holidaymakers taking... Two or more
24% +2
points YoY
71% +8 71% +5
points YoY
took at least one domestic holiday
45%
points YoY
took two or more
%
20 40 60 80
0
+6 +6 73%
56% -4
points YoY
+2 +4 69% 36% 40% -2 +2 +7 70% 63% 54% 37% 39% 44% 44% 72% domestic holidays -9
points YoY
39% 22% -1
points YoY
-9
points YoY
40% 44% 23% 55+ 20% Child 23% 29% 15% No child ABC1 C2DE
% UK adults taking at least one overseas holiday, by region
55% Midlands +2
52% -2
FIGURE 4: UK DOMESTIC HOLIDAY MARKET, 2019
% adults taking UK domestic holidays -1
+8 +13 +2 +2 76%
+5 +9 67%
+8 +11 +1 +4 76%
63% 51% 37%
At least one Two or more
55% South 0 62% London
% change year on year
North +3
% adults taking overseas holidays -9
-7 61% 51% 0 +3 61% 46%
points YoY
+1%
in overseas holidays in 2018
increase Source: 2018 data – ONS/VisitBritain +2 +3 0 -2
At least one Two or more
16-24
25-34
35-44
45-54
55+
Child
No child ABC1
C2DE Source: Kantar/Service Science, October 2019 Base: 1,276 UK adults
Travel Weekly Insight Report 2019-20 7
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