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threshold for the accommodation sector to £5,000 [and] pull everyone into paying VAT – [including] if you’re renting out a place full time on Airbnb.” He noted: “ौHUH KDV WR EH DQ LQGXVWU\ ZLGH >9$7@ WKUHVKROG LQ WKH (8 2XWVLGH WKH (8 ZH ە ZRXOG KDYH WKH DELOLW\ WR EH LQYHQWLYH 03V RQ WKH $OO 3DUW\ 3DUOLDPHQWDU\


Group for hospitality noted “increasing IRU ەVOLFQXRF HQWKXVLDVP ZLWKLQ ORFDO LQ ەVSDJ WRXULVW WD[HV JLYHQ “VLJQLਭFDQW funding, in a report in May. Edinburgh council voted to introduce a tourist tax in February, although this requires legislation E\ WKH 6FRिLVK 3DUOLDPHQW /RFDO DXWKRULWLHV LQ %DWK /LYHUSRRO DQG &XPEULD KDYH DOVR VKRZQ LQWHUHVW LQ LQWURGXFLQJ WD[HV DV KDYH 0D\RU RI /RQGRQ 6DGLT .KDQ DQG &RQVHUYDWLYH FRQWUROOHG :HVWPLQVWHU FRXQFLO LQ /RQGRQ ौH LVVXH appears certain to rise up the agenda. ौH UDSLG WXUQRYHU RI WRXULVP PLQLVWHUV


UHVXPHG IROORZLQJ D SHULRG RI UHODWLYH stability through 2018 under Michael Ellis. +H PRYHG RQ LQ 0D\b


UHSODFHG E\


5HEHFFD 3RZ ZKR ZDV GXO\ UHSODFHG E\ Helen Whately in September, only for the government to be dissolved in November ahead of the general election. Whately may return, of course, but the shelf life of UK tourism ministers appears overly brief in light of government insistence that it values the sector’s contribution to the economy (see Inbound, page 18).


FIGURE 28:


DOMESTIC ACCOMMODATION, 2018 Includes VFR holidays


Holidays


Homestay 2%


Non-commercial accommodation 13%


Homestay 2%


Caravan/ campsite 21%


Self-catering 16%


Hotel 41%


Caravan/ campsite 27%


Guesthouse/ B&B 7%


Self-catering 21%


Nights


Non-commercial accommodation 18%


Hotel 27%


Countryside 20%


Holidays


Small town 14%


Seaside 36%


£68 A SMALL decline in the domestic


holiday market in 2018 (Figure 26) gave way to growth in the first half of 2019 (Figure 27). Hotels, caravans, camping and other forms of self-catering appear


vastly preferred to homestays for UK domestic holidays (Figure 28). The seaside remains the premier attraction (Figure 29)


10 20 30


0 2012 2014 2016 2018 2019 Source: GB Tourism Survey FIGURE 29:


DOMESTIC DESTINATIONS, 2018 Excludes VFR holidays


Nights


Countryside 22%


Small town 14%


Seaside 43%


£71


FIGURE 26: UK DOMESTIC HOLIDAYS, 2006-18


If the government reduced VAT on accommodation to 10%, then added a 5% tourist tax, customers and destinations would both win


Holidays 218 192 187 188


20 40 60


0 2006 2008 2010 2012 2014 2016 2018


FIGURE 27: UK DOMESTIC HOLIDAYS, H1 2012-19


Holidays 3.13


Average spend


per night £74 £76 £70


Average nights


3.12 3.06 3.24 3.03 3.08 3.21 3.06 £74 £73 £73


50 60 70 80


197 208 203 198 185 Nights 195 190 202 200


100 150 200 250


Guesthouse/ B&B 5%


City/large town 30%


City/large town 21%


Source: VisitBritain


Travel Weekly Insight Report 2019-20 21


Nights (million) Total spend (£bn)


Holidays (million)


24.6m 23.6m 23.3m 23.6m 23.9m 25.8m


26.4m 27.1m


Holidays (million)


51.8m 52.2m 50.4m


59m


54.7m 58.4m 57.7m 57m


52.9m


56m 56m


59m 58m


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