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SUSTAINABLE TRAVEL aviation flies into climate storm


2020 levels and, if current growth rates in air travel continue without significant reductions in emissions intensity, companies are going to feel the financial consequences.”


He said: “The options for reducing aviation emissions through technological innovation show some signs of promise, but they are not projected to bring the industry down to net zero [carbon]. This is creating calls to change consumer behaviour, and this could become a real challenge for aviation. “We already have a former secretary of state for energy and climate change talking about banning domestic flights. Engaging with ‘flight shame’ in a positive way will be a real challenge.” Dutch carrier KLM made an effort to do this with a campaign launched in July calling on passengers to ‘Fly Responsibly’. Chief executive Pieter Elbers said: “Do you always need to meet face to face? Could you take the train? We’re not saying, don’t fly. We’re saying fly responsibly.”


BIOFUELS Climate expert Dr Gabrielle Walker told Abta’s Travel Convention in October: “Aviation is the elephant in the room. This industry is in the crosshairs because UN agreements have left out aviation and shipping.” She added: “Biofuels can’t provide the answer.”


OVERCROWDING IN DESTINATION % UK adults planning an overseas holiday, 2020


FIGURE 77: CONCERN AT


% pt change y-o-y


10 15 20


0 5


All 16-24 25-34 35-44 45-54 55+ Source: Kantar/Service Science


Child No child


ABC1C2DE -1 -9 -1 18% 12% 13% 13% 11% 9% 10% 10% -3 +3 +2 -1 17% -1 -5 +7 17% % +13


20 40 60 80


0 71%71% 58% Yet Thompson expressed confidence Despite


extraordinary growth in


renewable fuels, the annual rise in global energy use is greater than the increase in renewable energy


that technology “is not going to remain static”. He said: “Aerospace manufacturers are putting a lot of investment into alternative propulsion. “There is going to be a political


conversation around behaviour and taxation of heavy carbon activities. The question will be how can government address public concerns around climate change without introducing measures that are perceived to be unfair by segments of the electorate? How can we make taxation equitable and not just increase the cost of goods and services? “The real challenge is how we maintain living standards while addressing the carbon challenge. Our lives are carbon-heavy. Is it realistic to expect changes in consumer behaviour? Travel is a hallmark of the affluent lifestyles of the developed world and, at present, that is inherently unsustainable. How do we get to a point where we undertake travel activities that are sustainable or lead to a level of behaviour change?”


CONCERNS about overcrowding in destinations appear to have fallen among younger adults (Figure 77), despite awareness


of sustainability in general rising among the young (Figure 78)


EMISSIONS TARGET Asked if the industry is doing enough, Thompson said: “The challenge is how to frame the business model around sustainability. There is not a viable alternative fuel yet for aviation. “Electric flight will probably be


FIGURE 78: ANY TOURISM SUSTAINABILITY CONCERN, BY AGE


+7 68%68% 61% 52% 57%56% 57% 49%49% 44%42%44% 55%55%53% -4 -8 0 +2


% point change 2019 v 2012


Oct 2019 Oct 2018 Oct 2012


16-24


25-34


35-44


45-54


55+


ABC1 Source: Kantar/Service Science


46 Travel Weekly Insight Report 2019-20


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