Domestic Holidays at home to hit new heights?


UK domestic tourism appears poised to surpass the high point of 2009 if forecasts of a Brexit-related boom prove right. Consumer research for this report


VXJJHVWHG D ਭYH SRLQW ULVH \HDU RQ \HDU to 71% in UK adults taking a domestic KROLGD\ RYHU WKH SDVW HLJKW SRLQW ULVH WR


taking two or more domestic breaks. 6HYHQ RXW RI


PRQWKV DQG DQ LQ WKH SURSRUWLRQ


UHVSRQGHQWV VDLG WKH\


ZHUH OLNHO\ WR WDNH D GRPHVWLF KROLGD\ LQ WR GR VR XS ۑ\OHNLO ZLWK ‘YHU\


VL[ SHUFHQWDJH SRLQWV \HDU RQ \HDU 'HPDQG IRU GRPHVWLF KROLGD\V VHHPV


WR KDYH JURZQ DFURVV DOO DJHV DQG LQ DOO UHJLRQV EXW DSSHDUV HVSHFLDOO\ VWURQJ DPRQJ IDPLOLHV ौUHH RXW RI IRXU DGXOWV ZLWK FKLOGUHQ VDLG WKH\ SODQQHG D GRPHVWLF EUHDN LQ +RZHYHU XQGHU V DQG RYHU


WDNH XS RYHU WKH SDVW \HDU LQ QLJKWV WR


V VKRZHG WKH VKDUSHVW LQFUHDVH LQ PRQWKV


2YHUDOO QXPEHUV IHOO D OLिOH \HDU RQ WR


PLOOLRQ DV GLG WRWDO PLOOLRQ GHVSLWH WKH -XQH


-XO\ KHDWZDYH – WKH MRLQW KRिHVW VXPPHU RQ UHFRUG %XW QXPEHUV ZHUH EDFN XS E\ WR WKH HQG RI -XO\


GHVSLWH SRRU


ZHDWKHU LQ 0D\ DQG -XQH DQG WKH \HDU RQ \HDU FRPSDULVRQ ZLWK WKH KHDWZDYH PRQWKV +ROLGD\ WULSV LQ WKH PRQWK RI -XQH


ZHUH GRZQ RQ


ौH %ULWLVK VHDVLGH UHPDLQV D SULPH GUDZ IRU GRPHVWLF YLVLWRUV ZLWK


RI The Deloitte view


Domestic travel accounts for more than 80% of UK travel and tourism spending, above the global average of 73%. More and more British holidaymakers opted to take domestic breaks this summer and, according to some reports many consumers also had longer domestic breaks in 2019 than in previous years. While affordability can be a reason to


favour a domestic holiday, arguably the perception of convenience has also helped. There are fewer unknowns to consider when travelling in your own country.


The UK travel sector should also be


credited for its hard work in offering new experiences. ‘Screen tourism’ and heritage offerings continue to attract visitors to a range of destinations, while many seaside towns have focused on updating their strategies. These efforts are critical in ensuring strong demand for domestic breaks continues. Some interesting trends are emerging


that could also help the sector. Deloitte research on smartphone use shows consumers increasingly concerned about


how much they use digital devices in daily life. The domestic sector can offer the chance to connect with nature, people and places in real life. Younger consumers, in particular, are ripe


for taking more domestic short trips. The ‘Micro-gap’ campaign by VisitBritain is a great example of how a combination of experiences and the chance to learn and explore can bring excitement to domestic travel and,


hopefully, induce long-term growth. █Alistair Pritchard, lead partner, Travel and Aviation


Demand for domestic holidays appears to have risen across all age groups, while local authorities warm to merits of tourism taxes


DOO KROLGD\V DQG RI DOO QLJKWV WDNHQ DW WKH FRDVW LQ XQFKDQJHG IURP WKH SUHYLRXV \HDU 6WULNLQJO\ WKHUH DSSHDUV QR JUHDW SLFN


XS LQ GHPDQG E\ GRPHVWLF KROLGD\PDNHUV IRU KRPHVWD\ RSWLRQV VisitBritain data suggests less than RI KROLGD\V WDNHQ LQ FRPPHUFLDO DFFRPPRGDWLRQ DQG QR PRUH WKDQ


RI


QLJKWV LQYROYHG KRPHVWD\ ERRNLQJV LQ – D SURSRUWLRQ GZDUIHG E\ KRWHO


FDUDYDQ FDPSVLWH RWKHU VHOI FDWHULQJ DQG HYHQ JXHVWKRXVH DQG % % ERRNLQJV


LOCAL TOURISM TAXES 8. LQGXVWU\ OHDGHUV DUH FRQVLGHULQJ proposals that could see the sector ease LWV RSSRVLWLRQ WR RU HYHQ VZLQJ EHKLQG introduction of local taxes on tourists if WKHVH DUH PDWFKHG ZLWK D SRVW %UH[LW FXW LQ 9$7 RQ KRWHO VWD\V +RZHYHU WKH\ DOVR want VAT applied to all accommodation SURYLGHUV LQFOXGLQJ KRPHVWD\ UHQWDOV 8PEUHOOD LQGXVWU\ JURXS WKH 7RXULVP Alliance has been working on proposals IRU ORFDO DXWKRULW\ WD[HV RQ YLVLWRUV LQ UHWXUQ IRU D UHGXFWLRQ LQ WKH 9$7 rate. Tourism Alliance director Kurt -DQVHQ WROG Travel Weekly LQ -XQH “,I WKH JRYHUQPHQW UHGXFHG 9$7 RQ DFFRPPRGDWLRQ WR


WKHQ DGGHG D


WRXULVW WD[ FXVWRPHUV DQG GHVWLQDWLRQV ZRXOG ERWK ZLQ ौH JRYHUQPHQW FRXOG PDNH XS WKH VKRUWIDOO E\ ORZHULQJ WKH


20 Travel Weekly Insight Report 2019-20


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52