UK Holiday Market 28.4m
Kantar/service science consumer research HOLIDAY INTENTIONS, 2020
UK adults intend to take an overseas holiday in 2020
LIKELIHOOD OF OVERSEAS HOLIDAY
% change on a year ago
Very likely 33%
+1 +1
Undecided* 18%
*Includes ‘don’t knows’
Quite likely 20%
0
LIKELY SPEND ON OVERSEAS HOLIDAY -2
% change on a year ago
A lot more 11%
A little more 29%
About the
+2 same 49% +4 LIKELIHOOD OF DOMESTIC HOLIDAY
% change on a year ago
Very likely 41%
Undecided* 18%
-2
Quite likely 26%
*Includes ‘don’t knows’
-1 0 16-24 25-34 35-44 45-54 55+ Child No child ABC1 C2DE North Midlands South All +6 %
20 40 60 80
+1 63% +3 67% %
20 40 60 80
0 +7 64% 57% 54% 47% 49% 11.4m
intend to spend more on overseas holidays
+3% YoY
13.9m the same
intend to spend
FIGURE 17: HOLIDAY DEMAND FOR 2020
% point change YoY +5
-1
% UK ADULTS LIKELY TO TAKE OVERSEAS HOLIDAY By age, class, region
-2 -3 +1 63% 50% 0 +1 60% 52% 44% 53% -1 +2 +1 -2 54% -4 66% A ONE-POINT
rise overall in the proportion of UK
adults intending to take an overseas holiday in 2020 masks a sharp increase among 16
to 34-year-olds and a more cautious response among
16-24 25-34 35-44 45-54 55+ Child No child ABC1 C2DE North Midlands South London FIGURE 18: SPENDING ON OVERSEAS HOLIDAY, 2020 %
20 40 60
0 +5 46% +3 53% 44% 36% 28% 37% +6
ADULTS LIKELY TO SPEND MORE By age, class, region
+3 +4 +7 49% 40% 40% 39% 41% 41% 40%
ALMOST 90% of those planning an overseas holiday in
2002 intend to spend at least as much as in 2019, with barely any difference
16-24 25-34 35-44 45-54 55+ Child No child ABC1 C2DE North Midlands South All FIGURE 19: UK DOMESTIC HOLIDAY DEMAND, 2020
% ADULTS LIKELY TO TAKE DOMESTIC HOLIDAY By age, class, region
+1 66% +9 67% +5 67% +6 75% 64% +4 +6 71% 61% +2 +6 71% +5 67% +2 62% +5 67%
% point change YoY
A SIX-POINT rise in the proportion
‘very likely’ to take a domestic holiday and sharp increases among adults
aged 45-plus and those with children
suggest the domestic sector could have a bumper 2020
Source: Kantar/Service Science, October 2019 Base: 1,276 UK adults
by age, class or region (Figure 18)
+3 +4 +3 +6 +2 +2 +4
% point change YoY
older respondents (Figure 17)
+11% YoY
36m
intend to take
a domestic holiday in 2020
Travel Weekly Insight Report 2019-20 15
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52
