Cook’s failure raised “questions over the future value . . . or even the concept of the package holiday”. The rush to add capacity challenged that view. Pritchard likewise dismissed it, saying:


“Packages are not a small percentage of holidays, they are a mega part. If anything, consumers want the confidence they get from a package. That is not to say OTAs or flights and accommodation booked independently won’t do well.” He is also positive about travel’s future on the high street, pointing out: “There are plenty of examples of bricks-and- mortar retailers performing very well.” Hays Travel’s purchase of Thomas


Cook’s shops appeared a significant vote of confidence. By November, owners John and Irene Hays had already reopened 470. But Hays was not the only travel retail chain looking to expand, with Barrhead Travel planning to open 100 new stores. John Hays offered an insight into his


strategy in May when he said: “I try to inculcate in staff the web is their friend. Of people who book in store, more than half have researched their holiday digitally in advance.” 7KH UDWH RI FORVXUH RI KLJKbVWUHHW DJHQFLHV


also slowed dramatically in 2018-19, retail analyst the Local Data Company (LDC)


reported, despite the pressures on retailers


% likely to book all-inclusive for following summer


%


10 20 30 40 50


0 50% 40% 44%43% 46% %


10 20 30 40 50 60 70 80


0 16-24 25-34 35-44 45-54 55+ 2015


12 15


0 3 6 9


12.6m 7.1m


2.4m 1.65m


FIGURE 11: UK HOLIDAYS TO WESTERN MED, 2006-18 12.9m


12.1m 7.6m 2.4m 2.2m


6.3m 9.3m


1.6m 1.6m


6.2m 9.8m


1.6m 1.8m


10.8m 6m


1.8m 2m


5.6m


2.3m 2.8m


6m 3.1m 2.3m 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2.5


1.5 2


0.5 1


0 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018


FIGURE 13: ALL-INCLUSIVE DEMAND: 2015-19 By age


2016 55% 48% 37% 41%42% 34% 47% 42% 2017 60% 51% 53% 40%38% 31% 28% 52% 2018 63% 54% 38% 50% 35% 38%38% 2019 69% 63% % 2015


10 20 30 40 50 60 70 80


0 Child No child


Source: Kantar/ Service Science


Travel Weekly Insight Report 2019-20 13 Source: ONS 2.2m


FIGURE 12: UK HOLIDAYS TO EASTERN MED, 2006-18 2.3m


2.2m 1.9m


1.1m 1.2m


1.1m 1.7m


1.5m 1.6m


0.77m


1.6m 1.2m


1.7m 1.1m 0.73m 0.72m 0.51m 0.69m 0.64m 1.1m Source: ONS


13.8m


Spain France Italy Portugal


Greece Turkey Cyprus


2016 58% 45% 37% 38% 34%


By child status 2017


61% 59% 41% 42%


2018


2019 69%


2015 2016 2017 2018 2019


Visitors (million)


Visitors (million)


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