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INTERVIEW


based on current campaigns and those for wave this year were personalised. Specifically, for those selling our new 2018 Dublin-based cruises, we will be producing selling tools and marketing collateral. As well as tips for selling and a range of offers, we also ensure that we reward our agents with a number of incentives. Our Celebrity Rewards programme allows agents to earn points for every booking they make, and the points can be converted into luxury gifts such as designer jewellery and tech gadgets or can even be put towards a cruise.


CELEBRITY CRUISES HAS FOUR EDGE CLASS SHIPS ON ORDER. WHAT CAN WE EXPECT FROM THEM?


We are all very excited for the new Edge Class ships. It has been revealed that the first will be called Celebrity Edge, launching in 2018, followed by sister ship Celebrity Beyond, which is scheduled for delivery in 2020. The response from agents has been great so far. There is a lot of excitement and we are looking forward


TOP: Sky Suite, Celebrity Eclipse


ABOVE: Bhavneeta Taylor (centre) of Celebrity Cruises, Aspire Awards 2016 sponsor, presents the Aspire Extra Mile


Award to Sue Welsh of Ace Travel 2, with Lucy Huxley (left), Travel Weekly Group


to announcing more news in the coming months, so watch this space.


CELEBRITY CRUISES WILL BE SPONSORING THE ASPIRE AWARDS AT THE AGENT ACHIEVEMENT AWARDS 2017 FOR THE SECOND YEAR RUNNING. HOW IMPORTANT IS IT FOR CELEBRITY TO HONOUR AGENTS SELLING HIGH-END AND LUXURY TRAVEL?


It’s so important for us to continuously reward and support our agents for their exceptional hard work and ongoing commitment to Celebrity Cruises. Agents selling high-end and luxury travel have customers that fit our target market of luxury lovers very well, so we ensure that we equip these agents with all the latest news on our Suite Class developments. We recently had our own annual travel agent award ceremony and it was a great way to give back to our agents and say thank you for all of their help and support. We are certainly looking forward to the Aspire Awards in July.


94 — aspire march 2017


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