How often should I post? How many hashtags should I use? Am I using the right picture filter? These are now common questions in today’s digital world. At the Aspire Brunch Club in December we put the spotlight on social media to help show luxury brands how to be social butterflies. Our experts were Instagram brand development lead Gord Ray; digital strategist Sara McCorquodale, director of Corq Studio; Melt Content social media consultant Desiree Banugo; and Susan D’Arcy, luxury travel and spa writer at The Sunday Times. A big thank you to them and also to our 2016 partner News UK, which hosted the event.