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CONNECTIONS


DELEGATES’ VIEW


MARY STEADMAN, INSIGNIA GROUP OF COMPANIES


“Through Connections I’ve met some incredible people that I’ve become business


partners with. I’m very happy I came this weekend, and I’m very impressed with the Conrad London St James.”


WREATH MAKERS: Raluca Ionescu (left), Conrad London St James, and Victoria Palladino, Pasifika Viajes SIMPLE LUXURY ‘COSTS NOTHING’


Offering travellers a luxury experience does not need to break the bank, according to staff at the Conrad London St James. “Simple luxury costs nothing, because it’s about emotion,” said Delia Monfrecola, director of sales for the London property. Conrad’s Stay Inspired 1/3/5


destination experiences offer guests authentic local experiences that last one, three or five hours. Speaking at a Connections event hosted by the Conrad London St James hotel, Monfrecola said: “Most of the 1/3/5 experiences are complimentary for guests. It’s not something we are doing to make money. It’s something that we hope will be the starting point of a guest’s journey in London.” Hotel manager Simon Drake explained how the 1/3/5 experiences drew on the knowledge of staff.


“We started with our director of inspiration at Conrad’s head office in the US. They went across all of the properties in the Conrad portfolio and picked 10 to 15 unique experiences for each hotel,” he said. “We also did an internal competition where we asked staff from every department in the Conrad London St James what their families liked to do when they visit London. They came up with so many unique experiences that most Brits wouldn’t think of doing. “Nobody turns around and says


‘Do you fancy ladies’ bootmaking this afternoon?’ Or ‘Do you want to try the best coffee in London? It’s a tiny cafe in Brixton, where the owner roasts coffee beans in his cellar.’ “Our 1/3/5 experiences came from our staff members thinking outside of the box. It’s about experiencing something different.”


DELIA MONFRECOLA CONRAD LONDON ST JAMES


“I will remember each of the buyers staying here, and I hope they will remember me


because they had fun. These long-lasting relationships are what Connections is all about.”


KLARA MARXTOVA SIMPLEXITY TRAVEL


“Connections is fun! For me it’s very valuable – I now have contacts here at the


Conrad London St James that I can call any time I need, and who will go the extra mile to give my clients what they need.”


SIMON DRAKE CONRAD LONDON ST JAMES


“What an amazing events portfolio Connections is, and Micaela herself is so inspirational. You want


to scream ‘why has nobody done this before?’”


aspire march 2017 — 77


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