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WOMEN IN BUSINESS


‘MENTORING LETS WOMEN SUPPORT WOMEN’


Mentoring can have a “massive impact” in helping women progress in the travel sector.


Carol Hay, the Caribbean Tourism


Organisation’s marketing director for the UK and Europe, and Mary McKenna, managing director of Tour America, urged more women to become involved in mentoring schemes. In 2015, Hay was involved in the first female mentoring session at WTM. “Through someone mentoring me,


I got my start in the tourism industry as a teenager,” she said. “I know that mentoring works, because it’s helped shape my career. It has a massive impact. “I know women need to support


women and I’m living proof of that.” McKenna is part of a group called Going for Growth, which involves her


‘WE MUST WORK WITH MEN TO HELP PROGRESS WOMEN’


Companies should encourage men to champion the development of female employees.


Google has a spurred its male


staff to become ‘manbassadors’, its head of ads marketing and chair of Women@Google, Nishma Robb, said. “I go out and speak to the many men


who have female direct reports in the business,” she said. “I was terrified to hear a lot from


men saying they support the cause of promoting women but they don’t want


Carol Hay: ‘Mentoring has massive impact’


donating six days a year to mentor eight female entrepreneurs. “If I’d have had a mentor when I started out I wouldn’t have made as many mistakes,” she said. “It’s hugely important. We should all support each other.”


to be involved because they think they’ll get picked on by other guys. “So we tried to normalise the behav- iour and we introduced ‘manbassadors’ within the business and a programme called ‘Dads with Daughters’. “We have to work with men to


help progress women – we can’t do it on our own.”


Robb said she had also introduced


an internal policy to prohibit staff from speaking at external events which weren’t deemed diverse enough. “We’re a diverse industry, and event


organisers shouldn’t find it difficult to find a diverse mix of speakers,” she said.


Julia Lo Bue-Said: ‘Breakthroughs’


WOMEN LEADERS ARE AN ‘INSPIRATION’ FOR YOUNGER EMPLOYEES


Seeing a woman leading a business inspires younger female employees to strive to reach the top, according to The Advantage Travel Partnership’s managing director. Julia Lo Bue-Said admitted


more could be done to help front- line female agents rise through the ranks in retail. She said it was im- portant for those in senior positions to help the younger generations to see that “the world is their oyster”. “When you look at the


grassroots of retail in travel, it’s very female-centric, but further up the ladder it’s very male-dominated,” she said. “We are seeing breakthroughs and the more women leaders there are, the more inspirational it becomes for those starting out. “I talk to our agent members


and they say how inspired they are by having women at the top. “We need to remember there is


a generation coming through and it’s important for them to see that it’s possible for them too.”


aspire march 2017 — 29


PICTURES: STEVE DUNLOP


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