Tipto chief Jane Atkins tips a challenging 201


‘Brexit will give agents chance to show their value’


Tipto’s 20th year could be one of its most “exciting” yet, with agent product knowledge more highly valued than ever before because of Brexit, according to chairman Jane Atkins.


Atkins, now in her third year at the helm of the supplier marketing body, said Tipto’s relevance could also reach a new high because of its 25 suppliers, the most members it has ever had, covering all sectors. She said: “We are heading into a challenging 2019 with Brexit, and for independent agents it could be their year. People are going to


Tipto seeks more Agent Ambassadors to improve roadshows


Tipto is appealing for more Agent Ambassadors as it tasks them with assessing its trade roadshows. During Tipto’s 20th year,


which started in September and runs until next summer, 25 Face2 Face roadshows are planned, plus five SuperShows and five agent training days. Tipto launched its Agent Ambassador Programme at the start of this year. It has six ambassadors, but hopes to recruit more to ensure a good geographical spread of agents. For the first time, the ambassadors are being asked to feed back detailed critiques


34 travelweekly.co.uk 1 November 2018


want reassurance from someone they can trust. “If agents’ product knowledge and knowledge of the market is good, that will help them in 2019. Agents are starting to recognise they have to differentiate at a service and knowledge level.” For Tipto, providing opportunities to build stronger ties between its suppliers and agents will play into the trade’s hands in this respect, she said. “It’s an opportunistic year for


agents and an exciting year for us because it’s the biggest we’ve


of Tipto’s roadshows. They will be given questionnaires to assess the format, tour operator presentations, venue and accessibility of roadshows from now until the end of the year. The findings will be reviewed


at Tipto’s meeting in December. “Ambassadors will need to tell


us why supplier presentations were engaging and what is not worth doing,” she said. Ambassadors are particularly needed in the southeast, south coast, northeast and Scotland.


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