The greatest
challenge is to keep on searching for raw materials that are increasingly sustainable
LUIGI MARIO CERUTI PURICELLI CEO, Puricelli Srl
SUSTAINABILITY AND TECHNOLOGY IN LAMINATES
What are the key changes in plastic laminates over the past two years?
Laminate is once again returning to be considered, not only as an aesthetically versatile product at the service of high-level design, but also as one with increasingly performing technical features. It can be seen how, in addition to melamine surfaces, more advanced surfaces such ones with fingerprint-resistance and high mechanical resistance like MOREMATT are becoming more widespread, moreover there is a more frequent use of other non-traditional materials, such as genuine wood as seen in MOREWOOD, minerals and metallizations like those in the MIXIS collection. In this sense, the Puricelli group has perfectly captured the evolutionary trends of the market, creating surfaces at the cutting edge of design and technology.
What are the main challenges for the industry going forward?
The greatest challenge will be technological evolution, to be able to face competition with new, increasingly evolved and better performing materials, in order to carve out a respectable space within the choices that designers have at their disposal. If we consider the strong evolutionary push dictated by technological innovation in constant acceleration as the common denominator, the greatest global challenge will be played by the sustainability of production and products. In this respect, Puricelli Group has been investing in an increasingly predominant way. In
fact, Puricelli has been producing phenol-free laminates for over fifteen years and continues to search for raw materials that are increasingly greener and more respectful of people and the environment.
How is technology changing the industry?
Technology plays a fundamental role in the evolution of plastic laminates, which are still produced by plants that are much more efficient but substantially very similar to those used during the golden years of laminate production, however, without research and interpretation of the evolving needs of the market, it alone cannot drive change. From this point of view, the Puricelli group has decided to invest in research and experimentation and in the use of new materials through the opening of a new research center where solutions are developed for the needs of a constantly evolving clientele.
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