INSPIRATION | VIDEO REVIEW


Videos do more than merely inform and reflect, they also inspire - as you’ll see from the high-value selection we have chosen to share here


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part from being there, there’s no better medium to showcase the sheer size, variety and atmosphere of the show, than video. Those on this page provide more than just a mere taste but a serious snapshot of an event that will be vividly familiar to visitors. From the massive build operation that saw hundreds of sets being constructed – something akin to preparing for a major rock concert – to the up-close-and-personal insights from key participants – it’s all here. Make sure you check out the vacuum-cleaner view at the end of the Blum video!


Corporate video, one of the most effective routes to


pure connectivity, has long been an integral part of the communication strategy of many companies and the production values are getting higher all the time as these demonstrate. Mobile consumption of video is growing every


year, ever since much of content marketing shifted to video streaming in 2005 with the birth of YouTube. As the company grew, so did the number of others using it to create their own profi les. Businesses saw the opportunity to inspire, evoke emotion in and appeal to the needs of their audiences in real and authentic ways.


Events such as interzum are ideal for this sort of medium. Not only is there an abundance of colour but a wide range of high-quality supporting events – from trend events and awards through to business talks, guided tours and special interest meetings. This year’s event once again offered a range of innovative


presentations from manufacturers and industry experts and world premieres for new materials, products and accessories – an all together outstanding mix on offer over all four days and much of it worth committing to video.


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INTERZUM WORLD REVIEW


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