You are on work experience with an ad agency. They have four large companies who want the agency to come up with a name and logo for their products. The companies are selling:


electric cars milk teenagers’ clothing chocolate


Choose the product you want to work with and then come up with a name and design a logo for it.


Print Adverts about Places


Examine this print advert, advertising South Africa as a holiday destination. Your teacher will call out statements about the advert. In pairs, decide if each statement is true or false.


1. ‘SOUTH AFRICA – INSPIRING NEW WAYS’ STATEMENTS


1. The slogan of this advert is ‘Go to www.southafrica.net’.


2. The logo is ‘We saw the horizon for miles and miles’.


3. The advert uses repetition.


4. The typography remains the same throughout the advert.


5. Examples of buzzwords are ‘open’ and ‘free’.


6. The advert has used a personal touch to entice potential customers.


7. The target audience is young people looking for vibrant night life.


8. The advert uses many diff erent visuals to advertise the country.


210


FIRE & ICE 1


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