Advertisements appear on TV and radio, in newspapers and magazines, on billboards and website banners, on the gear sports stars wear, on the drinks pop stars hold. They are everywhere! The travel industry is big business, with travel companies and countries spending millions every year on advertising to promote their services or locations.
Buzzwords
Examine the three holiday adverts and then read the buzzwords. Choose four buzzwords from the list on page 196 that you think could apply to each advert.
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What I will learn:
to explore examples of typography
to use buzzwords
BUZZWORD (N.):
a word or phrase, usually an adjective and often emotive, used to make a product seem attractive/desirable; for example, ice-cream advertising might use the buzzwords ‘creamy’, ‘smooth’, ‘heavenly’. Synonyms include ‘catchwords’ or ‘lingo’.
