18 Advertising feature
“The original refill store!” “I
t was unthinkable to see Save A Packet close! It’s a Kingsbridge institution … I remember it opening over 30 years ago
when it was every child’s favourite sweetie shop.” But the unthinkable is what very nearly happened
until Claire Massingham, aided and abetted by Mum, Sue, stepped in as last-minute life savers – much to everyone’s relief. Save A Packet enjoys a very special
place within the local community … where else could you pick up handy, ready-made mixes with all you need in one package for Save A Packet’s tried and tested Christmas Cake and Pudding recipes? No worries about anything other than perfect results every time and, if you should have your family’s own treasured recipes, they will gladly weigh and assemble the ingredients for you to collect. For many locals, Christmas Day just wouldn’t be complete without Save A Packet! Good old-fashioned customer service at its very best … usually delivered by the trio of lovely ladies who have been shop stalwarts for many years, greeting regulars by name, knowing their shopping habits and
“bring in your
own containers
...save on
packaging and
save on waste by buying only what you want”
for first-timers unsure about what to do, always willing to offer help and advice. “When we decided to buy the shop it was simply not negotiable – Noreen and Chrissy (both with Save A Packet for nearly 18 years) plus Pauline (with her 8 years service there) had to be included as extra special ‘fixtures and fittings’! Mum and I knew their knowledge and experience would be invaluable and so it has proved.” Claire had retail experience to draw upon but nothing equating to Save A Packet’s ethos and business model. “When they opened and especially when it changed from a sweet shop to stocking more general food items, the concept of buying just what you needed of loose ingredients was way, way ahead of its time and it is quite amusing to see that idea now presented as something ‘new’ and ‘trendy’. Not to Kingsbridge it isn’t …
home of the original refill store!” In those early days, the Kingsbridge store was one of
many around the country, some under other names, e.g. Weigh and Save, but all operating on the same principles – bring in your own containers (tupperware, clean glass jars, bags) or use those provided; save on packaging and
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38
