RETAILER PROFILE | Baymoor Interiors
Contemporary true handleless kitchen – a fully working display with warm copper accents
some stock items, but they will make any size, any style, any shape and any colour to our requirements. “It’s not one bloke in a shed making it with hand tools, but you can have exactly what you want. That said, there are some handmade elements. Some doors are made by hand, for example. The cabinets are CNC machined, but they are put together by hand.” Baymoor spent a lot of time finding its cabinet supplier. Initially though, they were reluctant to deal with Baymoor as they were 300 miles away.
Cabinets
“But we said that’s not a problem,” explains Turner. “We said we would collect our kitchens. We will do what we need to do to get the product we want to sell. It’s a 580-mile round trip, but we eliminate an area where there is an issue. We have no couriers involved. That means we can also check an order is complete before we take it away and before we get to the customer’s house.” Turner spells out the value of this relationship: “We want to deal direct with a company, so that if there is ever a problem, it is between us and them with no one in the middle playing a blame game.”
They keep it simple in other areas, too. For appliances, it is just Neff and Siemens. Sinks and taps are from Blanco, while worktops and surfaces are from Cosentino. They also do boiling water taps from Quooker.
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Traditional farmhouse kitchen with granite worktops, feature fireplace and matching mantle
They may have opened after the first lockdown ended, but then they were hit by the second one in November. How did that affect them? “It wasn’t too bad,” recalls Turner. “We were doing Zoom online consultations, video phone calls and we were getting a steady stream of enquiries and bro - chure requests and lining work up for post- lockdown. “We were also still doing some fitting work on kitchens we had previously sold.”
We could have gone for cheaper kitchens, but then you are just in a race to the bottom when it’s all about price. That’s not where we want to be
Mark Chappell, co-owner Baymoor Interiors
Chappell says that rather than using their usual subcontractors during that time, they did some of the fits themselves. Turner adds: “Quite often customers were really happy that the directors were fitting their kitchens.” And was there a sudden influx of business when they reopened their doors on April 12? Turner says not. “I’d say the opposite. In January and Feb ruary, we were busy with online enquiries, emails and bro -
chures. But it was almost as if as soon as the April 12 date was announced, people decided that they would wait until they could visit us in person. “It’s difficult for us to judge whether we are getting a normal level of business as we haven’t done this before. We were open from August to November and then closed again until April. People ask us if we have noticed a big upturn in business, but we have no history to measure it against.” As Turner reflects, they do not have a steady stream of 10 or 20 customers through the doors every day. People tend to book appointments anyway. That said, they are under no mis - apprehensions about the effects of the coronavirus pandemic.
· July 2021
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