Crosswater | ADVERTISEMENT FEATURE
GALLERY 10 Brushed Brass Recess with Double Panel, MPRO Brassware & Towel Warmer.
OPTIX 10 Brushed Stainless Steel Single Sliding Door & Side Panel, 25mm Central Waste Tray, MPRO Brassware, INFINITY Towel Warmer.
GALLERY 10 Matt Black Glass Corner, 25mm Linear Waste Tray, MPRO
Brassware & Towel Warmer, ARENA Console Unit, INFINITY mirror.
OPTIX 10 Polished Stainless Steel Pivot Door with Inline & Side Panel, 25mm Central Waste Tray. Belgravia Brassware, MPRO Towel Warmer.
“But now, we want one brand - Crosswater – to stand for complete solutions, we want it to be the home of showering and give our customers full design options for the entire project.
Independent retailers “And it’s not just about selling the enclosure, the valve, the brassware, the tray and the furniture, it’s about going even further and linking up all the products, colours and finishes together from tap to flush plate to handle. When we say complete solution, we really want it to mean something.” As with so much of Bathrooms Brands strategy, the key to its success is the independent retailer. Ewer is well aware that it is their relationship with their consumers that will take the momentum of the Crosswater brand and turn it into incredible projects.
July 2021 ·
And to do that, he knows that while he is offering complete solutions, those retailers must feel that their design vision is their own.
“Designers and independent retailers play such a critical role,” he says. “They must be comfortable with all the things that we offer and they’re very experienced and professional so they more than understand that we’re offering a complete matching range, but there’s no question the design relationship with the consumer is theirs.”
The first fruits of this new Crosswater shower strategy are two brand new ranges – the Optix 10 enclosures and the Gallery 10 walk-ins. These collections give customers the option of 10mm toughened safety glass with wall profiles in a variety of flawless finishes. “We’re so proud of these ranges, they encapsulate
completely the idea of Crosswater being the home of showering,” Ewer says. “Superior quality, versatile design and an indulgent experience. “And this is just the start of what’s possible with this new philosophy, it has opened up so many creative design avenues and if you combine that with the legacy and unique market insight that this company has, we can achieve some really special innovations that truly do underline the status we have as the home of showering.”
www.crosswater.co.uk 0345 873 8840
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