ADVERTISEMENT FEATURE | The 1810 Company
Rewarding Brand Ambassadors
The 1810 Company has introduced an incentive scheme to help develop business relationships with its core retailers. Gareth Williams, managing director, tells us more...
Q & A
Q: Tell us more about The 1810 Company. A: The 1810 Company is a well-reputed supplier of high-quality kitchen sinks, taps, and accessories. Since forming in 2009, we’ve continued to increase market share and are now considered to be a major kitchen sink and tap supplier in the UK. Constant evolvement, product development, and unrelenting enthusiasm have made The 1810 Company one of the fastest growing companies in the kitchen industry and a true market leader and innovator. Our head office, extensive warehousing facility, and distribution centre is based in Flintshire, North Wales. We also have a suite in The Business Design Centre in Islington, London, which is home to The 1810 Company’s trade showroom where regular trade-focussed events and training days are hosted.
Q: What is the Brand Ambassador Programme and why launch the scheme? A: We understand how important independent retailers are to our business and fully appreciate that loyalty works both ways – consequently, we launched the Brand Ambassador Programme. Our widespread growth has boosted brand awareness and created a huge increase in consumer enquiries. To facilitate the enquiries effectively, we
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ZENDUO10 1100 Options and Finire Knurled Tap
established a network of core retailers, each with a wide selection of product on display, where we could direct consumers for them to view the product and make a well-informed and confident purchase.
Q: What are the benefits of becoming a member of the Brand Ambassador Programme? A: In exchange for showroom and brand commitment, the Brand Ambassador Programme rewards its members with ongoing preferential buying terms, heavily discounted displays, online margin guarantee, quarterly rebate, dual-branded corporate clothing, sales designer incentives, regular prize draws, and dedicated phone lines. Feedback from our members has been extremely positive with the associated benefits of the scheme contributing to the success of their individual businesses.
There are many features and benefits to becoming a member of the Brand Ambassador Programme and we look forward to welcoming more retailers onboard as the scheme develops further.
Q: What is the online margin guarantee and how does it benefit retailers? A: The online margin guarantee does exactly what it says on the tin! We protect our Brand Ambassadors’ margin against all discounted online prices and adjust their buying prices accordingly. This is a ‘no quibble’ guarantee. We strongly believe in rewarding our retailers and work with them to develop our working relationship and to assist them in driving their own businesses forward. At The 1810 Company, we believe there has never been a better time to partner with us.
For more information about The 1810 Company, please scan the above QR code with your smartphone. Alternatively, you can call 01978 660 770 or email
sales@the1810company.co.uk.
· July 2021
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