Contents | NEWS CONTENTS
NEWS, COMMENT & OPINION 4 News
A roundup of the latest KBB headlines 18 Paul Crow
Ripples’ MD talks marketing strategy 19 Malcolm Scott
The KBSA corporate chair on how retailers can get help from suppliers
20 Darren Taylor
Searle and Taylor’s MD helps you stand out in a crowded market
22 Simon Bodsworth The MD of Daval Furniture talks about proactive retailers
24 Warren Ginsberg HiB’s chairman on traditional values
26 In Conversation with... Bertrand Lejoly talks about his collection for Duravit
PRODUCTS & SUPPLIERS
30 Outdoor kitchens How to capitalise on this new trend
39 Baths and showers A deep dive into this ongoing debate 46 Trends
Four pages of the latest products RETAIL
55 Marketing special How to hone your marketing skills
64 Retailer profi le
We visit Baymoor Interiors in Devon 68 Case study
A grand multi-room project by Ripples
72 Showroom of the month A look at Birkdale Kitchens
Retailer profi le: A kitchen business that’s going the extra mile on service pg 64
Follow @kbbreview on Twitter for news and live updates from events
kbbreview.com for news, views, blogs, jobs, features and subscriptions Editorial Editor
Rebecca Nottingham 020 8515 2073
Advertising
Commercial director
Julie Williams July 2021 ·
Sales and marketing manager Tara McTigue
Account manager Lizzie
Keshishian
Account manager
Alan Rogers
Deputy editor Vicki Evans 020 8515 2045
Sub-editor Chris
Frankland 020 8515 2025
Commercial editor
Matt Baker 020 8515 2051
Art editor Erica Warden 020 8515 2145
Managing director Patrick Taylor
Managing editor Andrew Davies
Digital designer strategist Matt Balmer
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1st January - 31st December 2020 – Average net circulation 15,149. Total net circulation for audit issue dated December 2020 – 15,162 – 100% individually requested by registered readers.
3
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Baths and showers: How the desire for home spas changed bathrooms pg 39
Outdoor kitchens: Bringing the inside out is an up-and-coming trend pg 30
I EDITOR’S COMMENT
MARKETING: IT’S NOT ALL ABOUT YOU
t doesn’t matter if you’re a well-established KBB retailer or a recent start-up, you need a marketing strategy that gets the right message across to the right people.
In challenging times, getting to grips with, and staying on top of, the many aspects of marketing can be tricky. So we’ve asked a range of industry experts for their top tips to help retailers perfect their strategy and ensure they reach their target audience – now, and in the future.
As well as advice from our regular expert contributors, we’ve also put together an in-depth analysis with everything you need to know to build a focused, targeted marketing strategy to ensure you stay ahead of the competition (pages 55-62). In the product section, we’ve turned the spotlight on the growing market for outdoor kitchens. This is one of the positive outcomes of the pandemic, which has kicked off a huge shift in behaviour and lifestyle requirements. You can read all about how to make the most of the opportunities in this area of the market on pages 30-34. Elsewhere, we talk to the owners of new kitchen showroom Baymoor Interiors in Devon. What’s particularly interesting about this company is that it was started by two experienced fi tters who saw an opportunity to offer something more (pages 64-67). Finally, a reminder that, thanks to overwhelming demand – anyone would think you’d all been stuck indoors for the past 18 months – we’ve moved the kbbreview Retail & Design Awards 2021 to a bigger venue.
Getting to grips with the many aspects of marketing can be tricky
The event, which will still take place on September 15, will now be held in the Liverpool Anglican Cathedral. Although the new venue has a larger capacity, it’s not unlimited, so if you
want to be there, you’ll have to get in quick and book your seat. All the details can be found at
www.kbbreview.com/awards. I hope to see many of you there and, as always, your feedback on these, and any other, industry-related issues is most welcome.
Rebecca Nottingham, editor
rebecca@kbbreview.com
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