Baymoor Interiors | RETAILER PROFILE
Pastel pink shaker style kitchen. All Baymoor kitchens are entirely bespoke and made to order for each project
Joint owners of Baymoor Interiors Mark Chappell (left) and Ashley Turner (right)
there. But when the guys at Baymoor tell us they set up their new kitchen showroom because they wanted to offer a better service to their customers – well, they should know as, before opening up on their own, they were fitters for numerous other companies. And the story they tell is one of disappointed customers, where retail- ers have failed to get the design right and the unfortunate fitters, in this case Mark Chappell and Ashley Turner, were left to put it all right. As Turner says: “Over the years, we have installed for various companies and we always found issues with the products. It was generally down to us to sort the problems that the business ought to have been sorting out.” And they’d get feedback from those customers who told them ‘we’d use you again, but we wouldn’t use them’. “And that, says Turner, “is really the basis of why we set up on our own. We won’t walk away from a job unless we are happy with it. We care about the customer. Every customer is potential feedback for more work.” Unfortunately for Baymoor, the Covid pandemic got in the way and delayed their opening until August 2020, despite having set up together as Baymoor in 2017. They were still fitting other people’s kitchens and some they had sold online while they were looking for premises.
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The Newton Abbot showroom was a bare shell when they found it and, since they had the skills, they decided to fit out the entire studio themselves. Turner recalls: “Everything in the showroom, all the displays, are installed and designed by ourselves. We didn’t use any subcontractors. It took seven months of grafting to fit this out from an empty industrial unit.” But, as Chappell explains, four of
July 2021 ·
ndependent retailers pride themselves on quality of service, right? Nothing new
The design consultation area on the first floor mezzanine
the seven months were during lockdown anyway: “We couldn’t open, so we could use that time to get the showroom 100% finished. We are proud of what we have achieved.” That means that when people look at the quality of fitting in the showroom, they know that is the quality they are going to get in their new kitchen. As Turner says: “It shows our complete service, not just the kitchen displays. We are demonstrating everything we can do – from start to finish.”
Surprise
Chappell explains how they did not advertise the opening locally, only on Facebook and Google. He recalls: “We came as a bit of a surprise for everybody. We just appeared from nowhere. The building was here. There was nothing visible. Then all of a sudden the signage went up, we unveiled the windows and we were here.” The showroom cer - tainly looks good. It has 100sq m of space on the ground floor and a further 50sq m on the mezzanine level. There are five displays – three traditional and two contemporary. They are intended to show a range of options. In traditional,
which they say most of their customers go for, they have one in-frame, one MDF and one real ash door shaker. In contemporary, they have a J-profile and a true handleless. But the displays are big and intended to be comparable to a large-sized kitchen in a real home. As Chappell says, they are big enough that customers could say, ‘I want that in my home’. And many do. Turner explains that they work a little differently from many showrooms: “We just deal with one door supplier, one sink and tap supplier, one appliance supplier, one cabinet manufacturer. We work directly with them all, so we have a limited amount of products that we need to show. We didn’t need to have six or seven displays with six or seven shaker doors from different manufacturers. That meant we could have five big, fully working displays.” They say this layout will also allow them to hold in-store cookery events in the future.
We want to deal direct with a company, so that if there is ever a problem, it is between us and them with no one in the middle
playing a blame game Ashley Turner, co-owner, Baymoor Interiors
The duo explain how Baymoor’s kitchens are entirely bespoke – made to order for each project. As Turner ex - plains: “Our cabi nets are made to order to our specifi ca- tions. The doors are the same – there are
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