ADVERTISEMENT FEATURE | Crosswater


SHOWERING The home of


Bathroom Brands has redrawn the shower market with a full room solution under the one Crosswater brand and its new Optix and Gallery ranges are just the start...


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truly offer their customers a full solution to make every aspect of those projects as stylish, creative and reliable as possible. But Crosswater has taken the ambitious and impressive step of doing just that.


T


The brand, it says, wants to be seen as the ‘home of showering’ and with a new strategy, direction and very impressive new product launches, it may just


he shower is an essential inclusion in virtually every bathroom project and there are few brands that can say they


have done it.


First up is the new strategic direction lead by Bathrooms Brands Group CEO Stephen Ewer who has taken the Simpsons and Bauhaus names, both very successful for many years, and folded them together under the one Crosswater brand. It’s a bold move to combine such well-known brands in this way but, for Ewer, it fits perfectly under the company’s ethos to give customers complete solutions rather than individual brands for individual product categories.


“Showering was an area where we’ve always had a major presence,” explains Stephen Ewer. “Crosswater is, of course, synonymous with high quality brassware and the Simpsons brand was great for enclosures and likewise Bauhaus stood for excellent furniture.


· July 2021


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