Pulse
New Projects VERMANTIA
ARC could have provided Vermantia with access to additional resources, and expertise in wide fields, which could further enhance the company’s technology and unlock new opportunities and further growth.
In acquiring Vermantia, ARC has purchased our technology and expertise. More specifically, they’ve bought the production of racing channels that represent the rights ARC holds for their own UK racetracks. M&A’s in our industry are very common, especially in the last couple of years.
Te goal of every company isn’t to be acquired, nor should it be. Results are what matters. Nevertheless, yes, for every company, Vermantia included, if all the pieces of the puzzle fit, why not be acquired, or merged with another?
In the press release announcing the acquisition, you cited plans to form a powerful business that unlocks ‘multiple new projects’ and a ‘brand-new approach’ to media rights and broadcasting. Firstly, what are these projects – can you shed any further light at this stage – and how are they progressing?
We continue to make small but steady steps forward in terms of investing and adapting new technologies. We will never provide something to our operators and partners without making sure what we propose is safe, secure, cost- effective and operationally efficient.
Of course, we will continue to expand in the current markets that we are very active in over the last couple of years. Within the Group, I expect synergies to increase, generating projects for the Arena ‘mothership’.
One of the notable projects undertaken following the acquisition was the development of a brand-new Horse Racing Tote Channel. Tis project was successfully completed and launched ahead of ICE London in early February.
Te AMI [Arena Media International] channel, powered by our Complex Automated Production technology, offers a daily schedule of premium horse races, including both flat and national hunt races, broadcast live from sixteen ARC racecourses as well as several independent ones.
Vermantia’s tech team, leveraging our Complex Automated Production, innovated with an advanced service that enables fully automated and remote complex actions and rules—a pioneering achievement in the industry.
Tis technology powers and produces the brand- new channel, blending racing and betting information with custom-designed graphics.
Te channel also features an official live racing commentator and an in-studio analyst providing tips, creating an optimal viewing experience for the audience.
It has always been important to us to develop our own technology, and this will continue to be one of the most important aspects for Vermantia going forward. Tis is why we continue to invest in new technologies and sources with development tools being constantly deployed. Tis has and will continue to help us stay ahead of the competition, having a strong RnD team in our tech hub in Athens.
Secondly, can you expand on this ‘brand-new approach’ to media rights and broadcasting? What does this entail?
Regarding the brand-new approach to media rights and broadcasting, the collaboration between Vermantia and ARC enables an end-to- end offering.
Tis means that the entire chain, from the racecourses to the betting shops, is created and managed by the same group in a seamless and efficient way that gives a frictionless service for the operators and a spectacular viewing experience to the end users. Tis unified approach ensures a focus on delivering the highest quality and exceptional customer experience throughout the entire process.
With a continuous commitment to innovation and a customer-centric mindset, Vermantia is well-prepared to expand ARC’s services and effectively meet the evolving needs of the industry. Tis collaborative effort drives growth and success for both companies, positioning them as leaders in the field of media rights, broadcasting and channel production.
It has always been important to us to develop our own
technology, and this will continue to be one of the most important aspects for Vermantia going forward. This is why we continue to invest in new technologies and sources with development tools being constantly deployed. This has and will continue to help us stay ahead of the competition, having a strong RnD team in our tech hub in Athens.
P88 WIRE / PULSE / INSIGHT / REPORTS
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