With every new game release, we always hope it will do better than the previous release and Otterly Amazing has done that. We're seeing the game establish itself as a steady performer in the same manner as Napoleon vs Rabbits where the daily player count remains consistently similar.
Going full circle, what player experience is Blue Guru striving for?
We try to deliver something that's entertaining. Even if you don't win something, we want players to enjoy our games and offer them a reason to return. Without being too much in your face with the thematic, we want to tell stories and explore what we can do with slots whilst maintaining our core company values.
Take Otterly Amazing as an example. Lloyd was most responsible for the game because he is very focused on causes surrounding the environment and animal welfare. Otterly Amazing was a great chance to tell a meaningful story without being too in your face and being preachy.
Otterly Amazing was a major release for Blue Guru. Has it lived up to expectations?
It's lived up to expectations and what we hoped for! With every new game release, we always hope it will do better than the previous release and Otterly Amazing has done that. We're seeing the game establish itself as a steady performer in the same manner as Napoleon vs Rabbits where the daily player count remains consistently similar meaning that players keep returning to the game.
Being a fairly new studio, I think we’ve done a really good job at establishing ourselves through unique game releases such as Otterly Amazing.
Blue Guru's next major release, Terracotta Army, is due for release at the end of September. What can you tell us about the title?
We're doing the last polishes on it now and expect to have it certified soon before going live on 26 September. It’s a historical game focused on the Terracotta army of the first emperor of China with a new feature called River Mercury.
It’s a Ways game that goes up to 30,375 at max exposure, with a 10,000-max win - and a decent likelihood of triggering it. Hopefully, the game should be able to attract players both on this potential and through its aesthetics as it’s quite a different look than what you've seen in any of our previous games both in its colour palette and design.
NEWSWIRE / INTERACTIVE / MARKET DATA P103
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