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esports BAYES ESPORTS
Bayes Esports:
Removing esports betting roadblocks
For many sportsbooks, offering an esports betting product that is both profitable and engaging for their bettors is easier said than done. At its
core, there are two major roadblocks that sportsbooks are faced with in esports betting: finding and integrating with the odds provider that fits their needs, and retaining punters on their website. Agnes Wasikowska, Director of Product at Bayes Esports, explains how Bayes Live Odds and the Bayes Widget are the solutions to these challenges.
DRIVING PROFITABILITY
Every good sports betting product is based on accurate and reliable betting odds.
With esports matches being played in a myriad of game titles across various regions, sportsbooks may find themselves struggling to find an odds provider that covers all of the matches and tournaments relevant to their audience.
While these odds providers do exist, they more often than not cannot offer high-margin odds for markets across various game titles and regions. To be able to do so, odds providers need to have experience with the game titles in esports and the regions they are played in.
With the industry's ever-changing landscape and stark regional differences, being an expert in all relevant esports markets is incredibly difficult for providers looking to offer full coverage. Providers often focus on covering the highest-tiered tournaments only, due to the large amount of revenue they bring in. However this often means that sportsbooks are missing out on the tournaments in their own region and highest relevance to their bettors.
offer a more precise product, leading to higher margins. For sportsbooks, these providers may also open the door to micro-markets, such as which team will take the next dragon in League of Legends.
Agnes Wasikowska, Director of Product, Bayes Esports
As Director of Product at Bayes Esports, Agnes Wasikowska brings together a big tech software background and a strong passion for esports. Day to day she is responsible for growing the Bayes product portfolio and enabling a dynamic growth of the esports betting industry.
Te solution to these issues would be for sportsbooks to turn toward specialised odds providers that offer odds packages for a very specific subset of game titles or tournaments. With their expertise in the specific area of operation, these specialised odds providers can
Although these micro-markets and higher margins are enticing, integrating with specialized providers would also result in higher overhead costs for the sportsbooks. Multiple integrations with different providers would also be required. This can lead to a higher resource spend since the different providers often have different standards for reporting and monitoring. As a result, sportsbooks either shy away from esports betting entirely or resort to offering a more generalised esports betting product.
P116 WIRE / PULSE / INSIGHT / REPORTS
Although these micro-markets and higher margins are enticing, integrating with specialized providers would also result in higher overhead costs for the sportsbooks. Multiple integrations with different providers would also be required. Tis can lead to a higher resource spend since the different providers often have different standards for reporting and monitoring. As a result, sportsbooks either shy away from esports betting entirely or resort to offering a more generalised esports betting product.
With Bayes Live Odds, sportsbooks can gain access to odds feeds from multiple different providers through one single API. Additionally, the key metrics of every provider can be accessed in order to help select the best offering.Tis enables the sportsbooks to pick and choose the odds package from their preferred provider or to merge feeds from multiple providers in order to create a perfectly tailored feed.
It further enables them to switch easily between providers if they happen to be unsatisfied with the product they received or if they want to switch their focus to a different esports title. Tis in turn gives sportsbooks the stability they need to build a long-term esports betting product. Whenever a new and relevant esports title emerges, sportsbooks would previously have needed to search for and integrate with a new odds provider. Bayes Live Odds removes challenges linked to this process and allows any pre-existing esports betting product to be future-proofed.
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