Betting on French races in Africa via lottery outlets is, of


course, a far cry from any type of vibrant


horse racing scene of years past. But PMU involvement in the


horse racing industry goes beyond this. PMU has expanded its operations to several African


countries, aiming to promote horse racing.


Madagascar, Mali, and Burkina Faso, among others. As is the case in many jurisdictions in Africa, although there are no race tracks in Gabon horse racing is popular and has extended to an online platform via the PMU, as well as land-based points of sale.


In Cameroon, the PMU was established in 1994 where it began accepting bets on foreign horse races via kiosks, as no horse racing tracks existed in Cameroon. It quickly grew to become the largest licensed betting operator in the country.


Indeed, the PMU has a strong position in Africa thanks to its ties with state lottery organisations in particular. Te PMU has also been present since 1994 in Mali via Mali Société du Pari Mutuel Urbain du Mali (PMU Mali). PMU Mali offers racing on horse racing, sports and other games of chance.


MORE THAN JUST BETTING ON RACES IN FRANCE


Betting on French races in Africa via lottery outlets is, of course, a far cry from any type of vibrant horse racing scene of years past. But PMU involvement in the horse racing industry goes beyond this. PMU has expanded its operations to several African countries, aiming to promote horse racing. In some jurisdictions where the PMU offers betting options on races held in France, it is also active in developing local horse racing markets as well. Indeed, in some jurisdictions we are seeing


P72 WIRE / PULSE / INSIGHT / REPORTS


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