times, like the COVID-19 pandemic. Over 60 per cent of ECA members have embraced this by running both land-based and online casinos, allowing them to reach a broader audience and offer diversified gaming options. In past years, ECA members have successfully leveraged their established brand reputation and existing customer base to transition smoothly into the digital space. Tis transition not only ensures business continuity, but also promotes responsible gambling practices. Being able to offer land-based products online is a crucial aspect for the sustainable growth of the casino industry in Europe. I am convinced that land- based casinos have a bright future side-by-side with an attractive and safe digital offer.
Advertising bans are becoming more prevalent in Europe – what are the challenges this presents?
Te prohibition on gambling advertising in European markets is a strong commitment to social responsibility and public health, reflecting circumstances pertaining to each country’s gambling market at a specific moment in time. Te intention is commendable as it seeks to mitigate the harms associated with gambling addictions. However, it also presents huge challenges for the industry, particularly for the nationally licensed and legal operators regarding customer acquisition and retention. It's important to strike a balance between promoting responsible gaming and ensuring the sustainability of the licensed and regulated casino industry. A total ban will push many consumers, including the vulnerable younger generation, into the clutches of illegal online operators. A more nuanced advertising policy might be better equipped to avoid this scenario.
Te ECA recently extended its partnership with Clarion Gaming, ahead of the announcement of the move of ICE to Barcelona in 2025. What are your views on the agreement and the new venue?
The current trend in the casino industry is a fusion of
traditional land-based and online operations, which is also reflected with the operations of our ECA members. This combination is driven by customer preferences,
technological advancements, and the need for operational sustainability during
unprecedented times, like the COVID-19 pandemic. Over 60 per cent of ECA members
have embraced this by running both land-based and online casinos.
P82 WIRE / PULSE / INSIGHT / REPORTS
We are thrilled to extend our partnership with Clarion Gaming, an alliance we deeply cherish. We look forward to fostering this partnership further, leveraging our
collective experience and expertise to continue championing the interests of our members and the wider gaming community. This
extension symbolises more than just a continuation; it
represents our shared vision and unwavering commitment to the gaming industry's growth and dynamism.
We are thrilled to extend our partnership with Clarion Gaming, an alliance we deeply cherish. Since its foundation, this collaboration has consistently contributed to the growth and prosperity of the land-based casino industry, supporting the European Casino Association’s efforts to be the voice of the European industry at the national, regional and EU level. We look forward to fostering this partnership further, leveraging our collective experience and expertise to continue championing the interests of our members and the wider gaming community. Tis extension symbolises more than just a continuation; it represents our shared vision and unwavering commitment to the gaming industry's growth and dynamism.
As regards the ICE show itself, we are exhilarated by Clarion Gaming's decision to relocate ICE to the heart of mainland Europe, Barcelona, starting from 2025. Tis strategic move aligns with our long-standing partnership with Clarion Gaming, a collaboration that we hold in high esteem, and which we firmly believe serves to bolster the interests of the European casino industry. We anticipate that this decision will set a new industry standard, fostering growth and innovation within the European gaming landscape.
Since taking the reins of Casinos Austria, of what accomplishment are you most proud thus far?
I’m proud that, together with our 3,000 highly motivated colleagues, we’ve succeeded in leading our Group through these difficult times on a strong, stable path. Te fact that we are an extremely attractive employer is certainly paying off. I used my first year in the company to work with my fellow Board member Martin Škopek and the management team to develop a new Group strategy under the title ‘Doing Great Tings While Doing Good Tings’. It is gratifying to now see the first positive effects of that strategy.
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