1xBet has sponsorship agreements in place with leading clubs, leagues, organisations and sportsmen worldwide. The global betting company explains how it leverages these sponsorships to convert brand awareness into customer loyalty.
1xBet: sponsor those who strive
Could you tell us more about 1xBet sponsorship's philosophy?
1xBet's official partner list includes famous sports brands and organisations such as FC Barcelona, Paris Saint-Germain, LOSC Lille, La Liga, Serie A, Confederation of African Football and many others. All partnerships are extremely important to us and contribute to increasing brand awareness around the world.
For example, everyone knows that Brazil is in love with football, but at the same time, Brazilians also love mixed martial arts. Tat is why our ambassadors in Brazil include outstanding athletes such as Olympic football champion, Paulinho, and MMA Hall of Famer, José Aldo.
What does 1xBet pay attention to when striking sponsorship contracts?
First, on common values: the desire to be the best, lead and be honest with fans. We cooperate not only with accomplished stars but also with those who only strive to reach sports peaks. In this regard, 1xBet is similar to its players in that we try to predict how situations will develop and determine who will become a winner in the near future.
José Aldo is a perfect example of resilience and P108 WIRE / PULSE / INSIGHT / REPORTS
true sporting character. He became a legendary MMA champion, but he challenged himself and decided to try his hand at boxing. And Jose is open to communication with fans, without whom it is impossible to imagine modern sport.
Recently, this outstanding athlete came to the SiGMA conference in Sao Paulo and talked to people who consider him their hero and role model. Tese are the people we see as our partners.
Are there any new sponsorship projects you can share?
Let's look at the work of 1xBet in Latin America. Currently, millions of fans can see 1xBet ads at matches in the Brazilian Serie A and Serie B. Brazilian football has high requirements for betting partners, and we we fully comply with them. Another example from Latin America is our work in Chile. Recently, 1xBet ads have appeared on local La Liga matches.
We have also signed a number of sponsorship contracts in Africa, supporting the development of sports in this region. Ugandan Wakiso Giants, Nigerian Aqwa United, and Ghanaian Legon Cities FC are just some of the football clubs that have become 1xBet official partners in recent times. Nor do we forget about African artists, singers and musicians. Since 2021, our brand
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