Pulse
esports BAYES ESPORTS
In order for sportsbooks to get the most out of their high-quality esports betting products, they also need to find a solution to the second roadblock in esports betting: bettor retention.
INCREASE ENGAGEMENT
Esports betting caters to an audience that is typically younger than the average sports bettor. Tis audience needs to be entertained and engaged. Since esports matches are generally very fast-paced, esports bettors are less likely to stay and return to the sportsbook less frequently. Any time spent away from the broadcast might cause the punter to miss important parts of the action. Tis, in turn, reduces the number of bets placed on esports markets, particularly on side- and micro- markets that require bettors to act quickly and frequently.
Retaining fans on their site and moving them to place bets on a more frequent basis is the key for sportsbooks to maximise the potential of their esports betting product. Doing so requires sportsbooks to be able to offer punters more than just the betting markets. Tey need to be able to engage with the esports community and esports betting on a deeper level.
Te Bayes Widget for Bettors provides punters with detailed historical statistics ahead of match start as well as key live insights throughout the duration of the match. Te historical stats enable the bettors to engage with the betting offering on a deeper level by looking back at previous matches played by the teams and players to identify which one of them they believe will have the upper hand on this occasion.
Te detailed overview of the game state while the match is live stops bettors from leaving the betting site to watch the live broadcast, thus maximising the amount of bets placed. Te Bayes Widget enables bettors to trace what is currently happening in the game in a new and engaging way.
To ensure that bettors do not leave to watch the broadcast, the Bayes Widget can also be bundled easily with Bayes Esports’ streaming solution, Bayes Video. It brings the live broadcast to the sportsbooks themselves, enabling their bettors to watch the action while simultaneously betting. When combined with the Bayes Widget, this provides gamblers with a more sophisticated e-sports betting experience.
Te live stream as well as the comprehensive statistics may influence their decision on which events or markets to wager on. Combined with the tailored odds stream from Bayes Live Odds, sportsbooks can offer their bettors a comprehensive never before seen betting experience.
P118 WIRE / PULSE / INSIGHT / REPORTS
Retaining fans on their site and moving them to place bets on a
more frequent basis is the key for sportsbooks to maximise the
potential of their esports betting product. Doing so requires
sportsbooks to be able to offer punters more than just the
betting markets. They need to be able to engage with the esports community and esports betting on a deeper level.
BETTING MADE EASY
In order for sportsbooks to be able to unlock the full potential of esports betting, they need to be able to integrate with the odds provider that fits their needs best. Tis would enable them to base their offering on more profitable margins. Furthermore, they can differentiate themselves by covering game titles and tournaments that are of relevance to their specific audience. Tey then need to keep that audience engaged and keep them from leaving the betting site to watch the broadcast.
With Bayes Live Odds, sportsbooks get to choose from a variety of odds providers through just one API. It enables them to find the provider that fits their specific needs best without having to worry about high overhead costs.
To maximise the potential of their esports betting product, sportsbooks can use the Bayes Widget to give their punters access to detailed historical and live match data. Te Widget can be bundled with Bayes Video, a live-streaming solution specifically designed for esports betting. Together, our products enable sportsbooks to create the ultimate esports betting experience.
Esports betting does not have to be complicated. From finding the ideal odds provider to creating a special and engaging esports betting experience, Bayes Esports can help you in unlocking the potential of your esports betting product.
To maximise the potential of their esports betting product, sportsbooks can use the Bayes Widget to give their punters
access to detailed historical and live match data. The Widget can be bundled with Bayes Video, a live-streaming solution
specifically designed for esports betting. Together, our products enable sportsbooks to create the ultimate betting experience.
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