Amusnet: expanding presence in Europe
Amusnet opens new regional offices in Italy, Spain, Greece, Belgium and the Netherlands. CEO Ivo Georgiev explains the ramifications for the international iGaming provider and its roster of partners.
How will the new office openings in allow the company to better meet the requirements of European partners?
Amusnet’s recent expansion will enable the company’s ability to meet the demands of our European partners in various ways. Te first one is proximity to partners: the local presence facilitates more efficient communication and collaboration, enabling faster response time and more effective support. Having dedicated teams speaking the local languages and getting engaged in face-to-face meetings are essential for building trust and strengthening partnerships.
Te second one is in regard to Compliance and Regulation: European iGaming markets are highly regulated, and these regulations can vary from one country to another. So having local offices in strategic countries helps us stay updated on regulatory changes, ensure compliance, and navigate the legal landscape more proficiently.
And the third one is about market insights and cultural understanding: being on the ground in all of these countries allows the teams to gather valuable market insights, including trends, player preferences, and competitor activities. We utilise this data in the development of new products and the implementation of marketing strategies tailored to the specific country.
Announcing four new offices at once isn’t the norm. How long has this move been in the works?
Te ambitious execution process of Amusnet’s strategic goal of European expansion through the opening of four new offices started in 2022
expertise, understanding of local dynamics, and a seamless communication process, we are adopting a balanced approach to staffing. By combining both internal appointments and external hires, we aim to create a diverse and capable workforce that can address the unique requirements of our European partners and contribute to our collective success.
How significant is Amusnet’s step of launching the new vertical of land-based casino solutions?
Ivo Georgiev CEO, Amusnet
and required a meticulous approach, including in-depth planning, comprehensive market research, regulatory compliance, and talent acquisition.
How well-staffed will these offices be? Are you going to hire externally or appoint from within?
Each of the regional companies is managed by highly skilled professionals who have a successful track record of projects for the company: Dimitri De Temmerman, Country Manager Amusnet BNL, Jelena Stankovic, Country Manager Amusnet Greece, Polina Nedyalkova, Country Manager Amusnet Italy and Edwin Cruz, Country Manager Amusnet Spain. Tese great team leaders play a key role in Amusnet’s regional development.
To ensure that we maintain a high level of
The ambitious execution process of Amusnet’s strategic goal of European expansion through the opening of four new offices
started in 2022 and required a meticulous approach, including in-depth planning, comprehensive market research, regulatory compliance, and talent acquisition.
Amusnet has established a reputation as a preferred international online casino solutions provider with a diverse and very well-perceived content portfolio. Te next step in terms of growth and development was manufacturing our first land-based cabinets line and promoting our own casino games. Tis significant move for the company will strengthen Amusnet’s position in the gaming industry and diversifying our portfolio of products and services will increase our competitiveness. Te official launch of Amusnet’s land-based cabinets is planned for the beginning of 2024.
What’s the rationale for looking to establish a 24/7 Live Casino Studio, and why Spain?
Te future of live casino is undeniably promising, and this type of entertainment is one of the strongest pillars of industry growth in Europe, as well as in other parts of the world. Te interactivity of live casino sessions is already on a very high level, and the quality is expected to go through the roof in the following years.
As a provider with experience in live casino content, we always keep looking for ways to improve our products and attract even more players with engaging dealers and seamless streaming quality. Te Spanish regulations require the studio to be developed in a physical casino in the country, that’s why it was a crucial initial step to select a reliable local partner. Now, we eagerly anticipate having this product tailored for the Spanish market ready by the end of 2023.
NEWSWIRE / INTERACTIVE / MARKET DATA P111
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