Pulse
Virtual Sports KIRON INTERACTIVE
Kiron Interactive: Most adaptable to change
While Kiron Interactive still makes the most of its well- established foundations as a pioneer of Virtual Sports products, 2023 has also seen it spread its wings more in
other directions, leveraging its position as an industry leader in Africa alongside its wider ambitions globally. G3 discusses Kiron’s evolution with Co-CEO, Steve Spartinos.
It is often said in business that “It’s not the strongest species that survive, nor the most intelligent, but the most responsive to change.” And while that sage-like advice is originally attributed to famed Naturalist, Charles Darwin, it is often used to reflect commercial growth efforts.
Te first half of the year has been brisk for the provider and has been marked by several distribution agreements as Kiron has sought to make the most of its experience, reputation and local knowledge.
While it may be Kiron’s backyard, it’s still a vast continent that holds a lot of uncertainty for brands that are successful in the traditional heartlands of Europe but are yet to establish an initial foothold in Africa.
Kiron has a presence there in over 30 countries and has struck deals with a raft of suppliers such as Stakelogic, Playson and Raise Gaming to distribute an ever-widening portfolio of sports betting and casino products.
One such recent collaboration saw Kiron work with UK-based betting service provider SIS to launch its all-new, bespoke 24/7 channel, UK Numbers. A world-class, fixed odds, lotto draw channel, UK Numbers features the globally popular 49’s live draw twice daily, presented by a team of energetic and well-loved presenters.
Steven Spartinos Co-CEO Kiron Interactive
Offering the perfect solution to the high demand for such content, 49’s is accompanied by the newer, higher frequency and high- margin 39’s product, which features a draw of fewer numbers every three minutes. “As we continue to expand the reach of Kiron and broaden the scope of the services we offer and the number of partners we work with, collaborating with leading brands is key,” said Kiron’s Co-CEO Steven Spartinos.
“While we operate globally, Africa is where our roots lie, and as such, we offer unrivalled insight into the many diverse markets here. We’re delighted to have struck so many partnerships so far – it’s a testament to the reputation we have and a reflection of the hard work we’ve put into growing our profile and presence over the years.
“While we operate globally, Africa is where our roots lie, and as such, we offer unrivalled insight into the many diverse markets here. We’re delighted to have struck so many partnerships so far – it’s a testament to the reputation we have and a reflection of the hard work we’ve put into growing our profile and presence over the years.”
P84 WIRE / PULSE / INSIGHT / REPORTS
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