Pulse
Online Site Comparison COMPARASINO
As to how we will differentiate, we have developed a powerful recommendation engine that matches a player’s preferences with the brands listed on Comparasino so that they can find the casinos that offer exactly what they are looking for. We only list relevant brands on our pages, too.
So new online casinos are new – some of our rivals list brands that are 15 years old under the premise they might be “new” to the player. Players are incredibly savvy and can see right through this. Tat’s why we treat our players with the respect they deserve while making it easy for them to find brands that hit their jackpot in a matter of seconds.
What matters most to players when deciding which casinos to play at?
Our data shows that bonuses, casino age – so whether it is new or not – and payment methods are the most important factors players consider when deciding where to play. Te welcome offer is the main driver, and we continue to see a large volume of players looking for casinos that offer no deposit free spins offers.
New casinos are always popular, especially given the lack of new brands in recent months, although it’s great to see the likes of Winlandia making its debut to fill this gap. As for payments, PayPal, Apple Pay and Pay by mobile are among our top searches. Of course, it’s common for players to combine factors and they can do this with our recommendation engine.
What are your thoughts on the government’s gambling white paper and the consultations that are rolling into the new year? Will the outcome of all this provide the certainty operators, suppliers and affiliates are seeking?
Te publication of the white paper was long
overdue, and the uncertainty caused by the delays has undoubtedly impacted the market. It’s not the sole reason we have seen an exodus of brands, but it has played a part and has prevented other operators from getting in on the action.
I think its contents are fairly balanced and proportionate, but some areas require further attention, especially around affordability checks which the consultations should provide. We are also interested to see what happens around bonuses and incentives given their importance to players when deciding where to play.
We will always support efforts to better protect players, but actions have to be proportionate to the risk and my concern is that if bonusing is heavily restricted, players will venture to the black market – the exact opposite of what the government is trying to achieve.
Will momentum build behind the UK online casino market once again? Or will it stay as-is for the time to come?
It can, but it will take time. Operators will need to understand where the changes from the white paper and consultations leave them and determine whether the market remains viable. My belief is that it will and the stability that will come following the conclusion of the consultations will provide the confidence many need to invest more heavily in the UK.
It is and always will be a significant market with a strong appetite for online casino and slot play among a broad demographic of players. Te casinos that can engage players and deliver a fun, exciting and safe experience can build a sustainable, successful business.
Tis absolutely applies to online casino comparison sites, too, and with Comparasino we are committed to the UK market for the long term.
New casinos are always popular, especially given the lack of new brands in recent months, although it’s great to see the likes of Winlandia making its debut to fill this gap. As for payments, PayPal, Apple Pay and Pay by mobile are among our top searches. Of course, it’s common for players to combine factors and they can do this with our recommendation engine.
WIRE / PULSE / INSIGHT / REPORTS P99
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