For example, in the autumn, we held the first amateur tournament in Lagos with 40 teams from different parts of the capital.


All tournament participants received football equipment as a gift, and the finalists received cash prizes. Football stars joined the tournament, which was actively supported by the Nigerian media. We even received gratitude from local entrepreneurs, for whom the tournament matches became an opportunity for additional income. Next year, we plan to repeat this experience.


We also held a social football tournament in Zambia, and a tournament starts in Kenya in mid-December. We want to be friends with our audience and make their lives brighter and more eventful. But it's not just about sports results - we use these tournaments to draw public


P40 WIRE / PULSE / INSIGHT / REPORTS


We strive to instill in our customers the principles of responsible betting. We want


to teach them how to manage their finances correctly, set priorities, and play safely. We have already conducted informational campaigns in


Zambia and Cameroon, with more countries in line.


attention to certain problems. In Zambia, we have focused on road safety, and in Kenya, we will provide social assistance to vulnerable populations. And in Cameroon, brand representatives traveled to the stadiums and sports grounds of Douala, Limbe and other cities in the country. Tey took with them new footballs, which they presented to young Cameroonian amateur footballers.


Another crucial factor influencing customer loyalty is the ability to conduct the game transparently. For this, bettors must see the rules, have access to customer support, and, most importantly, witness positive examples. Tat's why we always share stories of our winners. By the way, we've had an unprecedented six months. In Guinea alone, two players won half a million dollars each, and a third won $250,000. Tere were also significant


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116  |  Page 117  |  Page 118